vFairs - Marketing Manager
vFairs is leading the way by breaking barriers in the events industry. vFairs helps organizations host epic online, hybrid, and in-person events. We offer a platform where event organizers are empowered to stretch their network and reach a globally dispersed audience all while creating a memorable impact with rich 3D designs, data for days, and a destination where attendees can interact and network using the best-in-class chat and webinar tools.
vFairs has helped top organizations like Nestle, 3M, Unilever, UMUC and American Airlines host amazing Virtual Career Fairs, Online Trade shows, Virtual Open Days & more.
Ready to take our Marketing Team to the next level?!
The Marketing Manager position is focused on generating MQL's; it positions itself between all marketing channels to align them on the best go-to-market strategies. This role will bring vFairs’ products and features to market in a fast-paced and high-impact environment.
The Marketing Manager is responsible for deeply understanding the strengths, weaknesses, opportunities, and threats to vFairs and to the virtual event space, products, and solutions. You will connect customer insights to roadmap strategy.
Positioning & Messaging: Craft insight-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations and more.
Research: Partner with internal and external research teams to gain a deeper understanding of customers, competitors, and the market. Ensure product narratives and launch plans are informed by research insights, resonating with customers and continuously speaking to their challenges and pain points. Act as the voice of the customer in product development, design, and strategy sessions.
Launch Execution: Develop and execute on full-funnel product launch strategies and tactical plans, collaborating closely with the product, growth, and integrated Marketing Teams on content and campaign development. Continuously bring launch learnings back to the product team to inform product development.
Enablement: Create customer and sales enablement materials, partnering with content, CX, and enablement teams to ensure content is produced and delivered in a tailored way for customers.
Team Support: Provide tactical and strategic support across the Marketing Team
Culture: Embody our core values and uphold our unique company culture. We value diversity and inclusion and encourage our team members to be their authentic selves at work.
In other words, the Product Marketer will be responsible for brand, marketing, and promoting vFairs across a number of marketing channels to create a healthy pipeline for our hungry Sales team to convert into happy customers.
What will you be exactly doing?
As the captain of all-things-marketing, here are some of the main activities you will be involved in:
This job might be for you if: