Market Research Associate

The role of a  Market Research Associate at inFeedo is crucial to the sales organization, as they are responsible for creating and updating leads and profiling potential customers. While technical knowledge is not a primary requirement for this position, it serves as a stepping stone for a successful career in high-tech sales.As an MRA, your main responsibility is to generate top-of-the-funnel ammunition by consistently creating and updating data on potential customers for inFeedo. This involves researching and identifying potential leads, gathering relevant information, and maintaining accurate records. By doing so, you provide valuable support to the sales teams by equipping them with a pipeline of potential customers to engage with.If you are someone who derives satisfaction from helping people, specifically sales teams, and finds joy in their success, inFeedo is interested in hearing from you. The role of an MRA allows you to contribute to the success of the sales organization and lay a solid foundation for a rewarding career in the high-tech sales industry.

No. of Positions- 2

As an MRA, your responsibilities will include:

• Understanding Amber and Customer Pain Points: You will familiarize yourself with inFeedo's product, specifically Amber, and gain a deep understanding of how it addresses the pain points of customers.

• Understanding Ideal Client Profile and HR Personas: You will become well-versed in inFeedo's core Ideal Client Profile (ICP) and the various HR personas, ranging from HR Business Partners (HRBPs) to Chief Human Resources Officers (CHROs).

• Collaborating with BDRs and SDRs: You will work closely with Business Development Representatives (BDRs) and Sales Development Representatives (SDRs) to identify key prospects. By sharing insights and collaborating, you will collectively identify potential customers who align with the ICP.

• Researching and Prioritizing Target Accounts: Using various resources, you will conduct research to identify and prioritize target accounts for prospecting activities. This involves building prospecting contact lists and mapping out organizational structures and account relationships within the target companies.

• Maintaining CRM and Providing Information: You will be responsible for maintaining accurate and up-to-date contact information within the Customer Relationship Management (CRM) system.

• Leveraging Technology for Lead Management: You will utilize both internal and external technologies to effectively identify, develop, and manage marketing leads. This involves leveraging lead generation tools, marketing automation platforms, and other relevant technologies to optimize lead management processes.

Who will you work with?

Akilan, Shricha and of course the rest of the jovial inFeedo team.

Is that you?

• Critical Skills:  Researching on Google, LinkedIn, and other database solutions, Google Sheets/Excel proficiency
• Flexibility: The ability to work in a dynamic environment not restricted to shifts and Geo.
• Technical bent of mind: Ability to learn new tools on the go and open to constant learning.
• Making do with less: Understand startup culture and how to work with minimal resources & dependencies to generate maximum results.
  
• Bonus Points
  • If you have shown initiative/drive and led projects or events previously
  • Hands-on experience with Google sheets

What happens after you apply?

1. Step 1: Within 7 days of your application - which is wholesome, original & expressive - our People Team will reach out to you for a quick chat.
2. Step 2: Within 4-6 days of chatting with the People Team, you will get a call from someone from your future team to discuss the job role.
3. Step 3: If all goes well, we’ll schedule a call with your future manager to deep dive into the role with you and for you to show off your skills through a small task.
4. Step 4: After a quick interaction with the People Team, If our vibes match, a tête-à-tête with the inFeedo's leadership team follows
5. If we mutually enjoy the 4 steps, we onboard you with a big smile :)

Our expectations before you click “Apply Now”

• Read about inFeedo and Amber

At any step, if things don't work out, we proactively send an email. You are welcome to ask for detailed feedback and re-apply in the future. :)

We are an equal opportunity employer and value diversity at inFeedo. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status or education. [Passion>Skills>Education]