Job type full-time
Full job description
At zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.
Build your edge.build what’s nextDefine the edge of what`s possible—for our people, our customers, and the world
The senior global account based marketing (abm) strategist will own the strategy and optimization of zebra’s global digital abm infrastructure, supporting the marketing activities aligned to sales identified account objectivesYou will be the authority on abm; documenting and sharing best practices, using data to optimize campaign performance, and ensuring the continued development of a best-in-class abm framework.
Own global integrated abm strategy and playbook to define abm vsMarketing to accounts, abm campaign objectives, processes, roles and responsibilities, and the marketing mix aligned with specific programs
Work closely with martech to implement high-performance abm marketing tools and integrations
Deliver training of tools and processes to our sales and marketing teams to help them be more efficient and effective
Collaborate with regional marketers, digital marketers and external agencies to optimize abm framework designed to generate demand aligned with sales goals and account plans
Use profile data and behavioral activity to drive sequenced programs that ultimately lead to right time, right message delivery
Own global reporting and dashboards to track performance to executive abm goals
Qualifications: minimum qualifications
Bachelor`s degree in marketing, public relations, communications or similar
12+ years of running marketing programs or processes
Expertise in campaign creation, creative direction and/or agency coordination
Digital marketing expertise; firm understanding of testing strategies and execution of all digital assets
Data-driven and proficient with extracting analytic insights to optimize efforts
Depth of experience in creation and strategic implementation of multi-touch/ multi-phase campaigns in support of technically-advanced products & solutions
Ability to think strategically and guide internal partners, based on marketing expertise
Crm/marketing automation background, preferably salesforce and eloqua
Experience with abm tools (demandbase)
Excellent communicator and collaborator; knows how to build organizational support across multiple functions within the company
Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplaceAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, ancestry, marital status, age, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by lawIf you are an individual with a disability and need assistance in applying for a position, please contact us at firstname.lastname@example.org.
The eeo is the law poster is available here: https://www.zebra.com/content/dam/zebra/compliance/eeoisthelawposter.pdfThe eeo is the law poster supplement is available here: https://www.zebra.com/content/dam/zebra/compliance/ginasupplement.pdf.
Zebra is a federal contractor and is committed to an alcohol and drug free workplaceAs a result, all u.sBased employees are subject to the drug and alcohol free workplace policy and procedure.
Posted 15 days ago