Summary develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfactionExecutes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social networking, and viral marketing to create “buzz,” drive traffic and generate salesGathers and translates ideas into profitable, promotional marketing campaignsAdministers and executes online promotionsConducts analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programsWorks with lifecycle marketing team to maximize existing marketing initiatives and develop new onesWorks on complex issues where analysis of situations or data requires an in-depth evaluation of variable factorsExercises judgment in selecting methods, techniques and evaluation criteria for obtaining resultsNetworks with key contacts outside own area of expertiseEssential duties and responsibilities the goal of the online marketing specialist is to drive inbound leads that convert into long-term customers for wex and its partner brands by leveraging your knowledge of: demand generation, sem (search engine marketing, seo (search engine optimization), cro (conversion optimization), smo (social media optimization), and abm (account based marketing) this role is data-driven and analytical with a strong bias for actionTechnical ability and know-how to execute ideas is crucialActivities include but are not limited to:
Developing and execute an seo strategy, working with seo agencies and content writers to incorporate seo best practices Managing retargeting, sponsored content, and display ad campaigns Executing and analysing a/b and multi-variate testing (ads and landing pages) Building and maintain kpi dashboards to measure effectiveness of efforts Partnering with content strategist and third parties on digital content development
10+ years of digital marketing experience, preferably in a b2b finance or technology organization or agency Expertise in seo, including keyword research, ranking factors, backlinks, etc. Significant experience with adwords and digital advertising strategies Experience with bid management platforms (adobe ad cloud, marin, kenshoo) Experience with social media, sponsored content, retargeting, display campaigns Ability to manipulate large data sets and derive actionable insights Experience with web analytics platforms (ga, omniture, webtrends, or heap analytics) Digital marketing campaign planning and management experience Ability to manage multiple tasks with little to moderate direction Track record of delivering quality work on time Bachelor’s degree in marketing or a similar field Experience with data visualization platforms is a plus Experience running marketing automation platforms is a plus Experience working with salesforce.com, a plus
This job may be performed remotely within the united states, except that it is not eligible to be performed in colorado.