Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.
Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.
This is an engagement through Upwork’s Hybrid Workforce Solutions (HWS) Team. Our Hybrid Workforce Solutions Team is a global group of professionals that support Upwork’s business. Our HWS team members are located all over the world.
Work/Project Scope:
- Establishes visual tone, character, and messages that will effectively communicate with the target audience and fulfill the project objectives.
- Responsible for the proper placement, context and meaning of every image and graphic element within a creative assignment.
- Design and concept campaigns, seizing both new and existing formats and surfaces that can be used to enhance a brand idea
- Develop ideas that are pushing the boundaries of design and brand storytelling.
- Communicate innovative ideas to stakeholders in clear, concise ways to both marketing and product audiences.
- Work collaboratively within a cross-functional team environment with writers, engineers, strategists, producers, designers and production managers.
- Create original, breakthrough work in a multi-disciplinary team.
- Translate complex strategic approaches into easily accessible creative concepts
- 5+ years of experience at agency/in-house concepting and art directing ideas for brand and product
- Experience working on integrated, digital, social and product-first campaigns
- Experience designing, art directing and articulating conceptual design decisions
- Experience bringing ideas to life with high quality comps and skills in creative software and other tools (Figma, Photoshop, Illustrator, InDesign, G Suite, After Effects, Cinema4D etc.)
- Experience with self-initiated projects.
- Excellent communication skills.
- Detailed-oriented with a thinker/maker mindset.
- Experience working on large scale conceptual campaigns.
- Experience working collaboratively with cross-functional teams.
Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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