Job details
Job type full-time
Full job description
Lead qualification and nurture marketing specialist (remote)
Requisition id: 210488br
When you’re part of the team at thermo fisher scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safeYour work will have real-world impact, and you’ll be supported in achieving your career goals.
Location/division specific information
The genetic sciences division (gsd) is a $1.7 billion business with 1100+ employees across the globeGsd provides high value genomic information to assist critical decisions in research and applied markets, including basic research, clinical research, diagnostics, forensics and agbio.
Location: remote us
How will you make an impact?
The lead qualification and nurture marketing specialist will perform and track outbound calling campaigns targeting customers who have responded to various marketing programsDuties will include daily management and manipulation of spreadsheets, performing basic analysis, and reportingThe specialist will exercise wide technical knowledge in customer interactions regarding product promotions and campaignsThis position requires clear communication, selling, presentation, relationship management, and leadership skills when working with stakeholders, commercial teams, marketing operations team, and leadership teams and make numerous outbound calls to customers that have responded to a marketing tactic.
What will you do?
Loosely follow a script, in a timely manner, to determine if a customer is interested in follow up from sales or to nurture the contact further along in the buyer’s journey.
Track calls and continue to attempt live contact a pre-determined number of times before designating lead as abandoned.
Close out call disposition after a live contact by either, marking as not interested or create a sales opportunity in the crm database.
Manage incoming leads on an ongoing basis.
Organize the unique contents of the “marketing playbook” that is associated with each campaign.
Send relevant “marketing playbook” materials to sales rep for each opportunity identified and communicated to sales.
Refer customer to various customer support teams if an issue is identified or if a new account needs to be created.
Work with program/product managers to gain an understanding of the product(s) in order to have an educated conversation with the customer.
Provide comprehensive and timely reports on program metrics and customer feedback for program stakeholders.
Update and maintain a complete dashboard of all active/completed/terminated programs.
Able to liaise well between our commercial (sales) teams and marketing teams to offer the appropriate insight into effective programs.
How will you get here?
Education
Bachelor’s degree in life sciences or general scientific background required.
Experience
1+ year of experience in sales or customer service
Bench-level experience preferred (as a bench scientist).
Knowledge, skills, abilities
In-depth understanding of life sciences is required.
Proficiency with computer applications, including ms word, excel, outlook, powerpoint, or like programs.
Works well in a team environment.
Thermo fisher scientific inc(nyse: tmo) is the world leader in serving science, with annual revenue of approximately $40 billionOur mission is to enable our customers to make the world healthier, cleaner and saferWhether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support themOur global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including thermo scientific, applied biosystems, invitrogen, fisher scientific, unity lab services, patheon and ppdFor more information, please visit www.thermofisher.com.
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