The role of supervisor, relationship marketing will be responsible for leading a team, developing the strategic vision, and driving the roadmap for email lifecycle marketing campaigns, automated programs, ad hoc remarketing campaigns and direct mailThis person will also lead multi-channel strategy through execution to drive conversion and maximize roi at scaleThis individual will drive the design, implementation, and testing of nurture campaigns and automated programs within the marketing automation platformThe ideal candidate will have strong familiarity of marketing automation capabilities and front-end user experience in lead management and marketing automations platforms, preferably oracle marketing cloud (eloqua)This individual should have a strong working knowledge of marketing and email automation and how to activate unknown audiences (in facebook, linkedin, gdn, adobe etc.) from eloqua and nurture until knownAdditionally, this candidate will have experience leading a team in marketing automation or related field formerly or informallyCore competencies for this role include focus on customer insights both internal and external, data analysis and decision making, and mental agility to test, learn, and iterate on both short term and long-term strategic goals.
Essential duties & responsibilities:
Develop and lead a team that manages the email marketing strategy for nurturing prospects through email or other multi-channel experiences Utilize technology and data for segmentation Create the strategic approach and road map for marketing automation capabilities Lead others to manage campaign set up, qa, deployment, tracking, testing and analysis to continually optimize customer nurture programs using marketing automation software, specifically eloqua Create plan to conduct a/b and multivariate testing of creative, copy and personalization to positively impact roi Evaluates, leverage existing, and recommend new marketing technologies to improve and optimize marketing performance and end user experience Be the subject matter expert on marketing automation “trim” and capabilitiesWork closely with leadership and key stakeholders to enable new capabilities and push the limits of innovation Continually measure the impact of f tests and campaigns and make recommendations on what to start, stop or continue Work with stakeholders across the organization, sharing up and across between marketing channels, sales and operations to build holistic communication experiences that help the customer overcome obstacles and reduce friction in throughout the enrollment funnel Manage vendor relations, contracts, budgets and forecasts
Strong proficiency with email marketing automation, content, data analytics, and social channels Proven success in implementing a/b and multi-variant testing and driving from strategy to execution Knowledgeable in marketing automation best practices, lead management and performance reporting Ability to prioritize and manage both strategy and execution with high attention to detail Excellent written and verbal communication skills Collaborative, decisive, and flexible, Demonstrate intellectual curiosity with approach to problem solving and growth
5 years of marketing experience 1-2 years of leading a team 3+ years of marketing automation experience 2+ years direct work experience using eloqua or an equivalent marketing automation platform (including campaign set-up, segments and integration configuration of advanced automation features)
From an accredited institution, bachelor’s degree required
Certificates, licenses, and registrations:
Eloqua masters, eloqua level-1, oracle implementation specialist and/or smartstart certifications a plus
Remote position Must be able to work more than 40 hours per week when business needs warrant Effectively communicate, both up and down the management chain. Effectively cope with stressful situations Strong enterprise business acumen Regular, dependable attendance and punctuality are essential functions of this job.
Other essential functions and marginal job functions are subject to modification
If you require a reasonable accommodation to complete our application process, please contact our human resources department at [email protected]
Relationship Marketing Supervisor - Remote
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