The content marketing manager will work cross-functionally to establish straighterline as a thought leader via key digital channels, including website, social media, and eventsThis person will partner with writers and designers to create thought leadership pieces, lead generation/campaign-focused content, and website assetsS/he must be highly collaborative, goal-oriented, and should have the tenacity to create both thought leadership and conversion-focused content.
Plan and manage design, content, and production of all marketing materials. Oversee the creation of marketing and communications collateral to ensure that it is consistent with the organization’s brand, including white papers, website copy, and more. Coordinate announcement communications including emails, social posts Coordinate design of marketing materials with designer Manage and develop blogging strategy and all b2b website content Undertake content marketing initiatives to achieve business targets Develop editorial calendar, delegate tasks, and ensure deadlines are met Share content through various channels, ensuring a strong web presence
Ba/bs degree or equivalent working experience 2-3 years of experience in producing content in the education space (required) 5-8 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, slideshare, facebook, twitter, etc.) Data and results-driven, strong web background including knowledge of seo, google analytics
Job type: full-time
Content Marketing Manager
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