Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to really know what’s going on with marketing, competitors, and customers. We blend cutting-edge AI supported by teams of real human people with local expertise committed to customers’ success and ready to do whatever it takes to help them reach their goals. Our technology and personalized tools bring everything together, in a way that makes sense, to help local businesses easily understand their business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.
About the Role
As the senior leader of Product Marketing, you are responsible for building out the Product Marketing function at Scorpion and making Scorpion products “fly off the shelf.”This role is not about doing demos or presenting product features (although these may sometimes occur). Instead, this role is the glue that binds Scorpion’s product strategy to the tactics needed to drive success in sales and marketing and to achieve results. You will be the product advocate and promoter, playing an integral role in organizing product launches and setting the standard for what “good” looks like and the processes and systems to deliver that at scale.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know Scorpion’s buyers better than they know, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to develop positioning and a message that resonates with buyers and empowers our sales channels to succeed. You are engrossed in tracking performance and have the data to prove what’s working and what isn't.
You will collaborate with our marketing team to develop innovative programs that drive demand. In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and dive in.