Job type full-time
Full job description
Supervise local buick and gmc marketing association advertising activity in key markets within the regionPrimary client contact with dealer advisory boards and individual general motors zone manager(s)Partner with national brand teams in the stewardship of the brand throughout all communicationsShould become expert in each local market and its challenges/opportunitiesMarket responsibilities may include st louis, kansas city, a total of 9 markets.
Supervise day-to-day implementation of regional and local market advertising on television, on-line, and radio; coordinate with centers of expertise regarding implementation of other marketing communications
Manage and supervise assistant account executive or account executive in assisting you in all aspects of your job (single-line, direct report); provide performance feedback, career development and training as needed to employee
Present and communicate regional/local marketing needs and opportunities to brand team members and centers of expertise; coordinate with each department to see that client objectives are achieved
Work closely with agency retail advertising group (creative director and teams; planner and media team) to develop strategy, creative and media plans/budgets
Orchestrate integration of all marketing and communication disciplines
Represent client with vendors and at marketing events, etc.; relay information back to agency team
Clients include local marketing associations dealers, general motors zone managers, and general motors regional directors.
Moderate travel, possibly 5-8 days per month within the region (30-40%)Travel will likely include both day and overnight trips.
Minimum 4-year degree
Experience with the demands of automotive/retail and an understanding of the regional market in question
An understanding of retail advertising
Good understanding of digital environment
Ability to take initiative and work with minimum supervision
Proven relationship-building and communication skills
Must be able to communicate well remotely
Entrepreneurial attitude and fortitude
Appreciation for and desire to work with dealer groups on a daily basis
Good project manager as well as strategic big-picture thinker
Creativity, confidence, and passion
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in martin retail group!
3-5+ years agency account management experience at the account supervisor level and on automotive business
Brand building savvy
Excellent public speaking abilities; this position requires presenting to clients on a monthly basis
All your information will be kept confidential according to eeo guidelines.