We are looking for our first dedicated marketing automation specialist to develop and execute our marketing automation strategy across our marketing tech stackFrom email and workflow development to progressive profiling, lead scoring, and on-site personalization, your technical and operational expertise will enable the rapid expansion of optimize health’s demand generation program.
The ideal candidate will bring three core competencies to the table: marketing automation proficiency, email development (html/css), and data analysisYou’ve contributed to fast-moving marketing automation programs before and are ready to get in at the ground level of a high-growth, high impact saas company focused on building pipeline and revenueWhile your starting tech stack will primarily center around hubspot, you’re comfortable evaluating and diving into new systems as optimize health’s marketing needs expand.
Perform all technical tasks to build integrated and scalable marketing automation platforms Manage all aspects and core functionality for both prospect and customer lifecycle automation programs (personalization rules Manage all aspect of lead scoring within hubspot Perform regular data analysis of program performance to report on success of the program and campaigns across various platforms Manage all email templates (layout + html) and work with the creative team to expand our brand’s design system as it applies to email Conceptualize and implement personalization logic across text-based and html email Develop workflow and trigger rules with revenue operations team related to crm field updates and data maintenance Own the lead process across platforms Maintain the data sync between hubspot and salesfore.com Build and configure email workflow and audience segmentations Create segments for automated marketing campaigns based on criteria defined by our buyer personas, behavioral attributes and lead/account score Manage dynamic content and segmentation for personalization Partner with revenue operations to ensure leads are correctly and efficiently routed to appropriate teams internally Observe data integrity best practices and identify areas for improvement
Skills and qualifications
Proven experience html/css coding of responsive emails 2-4 years of experience with a marketing automation platform (hubspot, pardot, marketo, eloqua) Strong attention to detail; capable of serving as the most critical qa for optimize health’s email program and marketing reporting infrastructure Knowledge of email and digital design best-practices Knowledge of email best regulations such as can-spam and gdpr legislation and ada (american disabilities act) requirements Experience scaling demand generation programs including nurture and other outbound programs preferred but not required Familiarity with analytics tools like google analytics, tableau, google data studio, domo, etc. Able to balance the needs of the business, the limitations of technology, and a commitment to user experience; believe that moving fast and obsessing over details don’t have to be in conflict with one another
Job type: full-time
Marketing Automation Specialist
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