About niche Niche is the leader in school searchOur mission is to make researching and enrolling in schools easy, transparent, and freeWith in-depth profiles on every school and college in america, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for themWe also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.
Niche is all about finding where you belong, and that mission inspires how we operate every dayWe want niche to be a place where people truly enjoy working and can thrive professionally.
About the role We are looking for a highly-motivated b2b email marketing coordinator to join the b2b marketing team at nicheYou’ll work with marketing and sales stakeholders to craft engaging and high performing email messages across both the higher ed and k-12 marketsYou’ll be tasked with writing clear, compelling copy, ensuring a consistent brand voice and professionalism across all communicationsThe candidate should have solid experience in writing copy for digital campaigns, including sales outreach.
What you will do
During the 1st month:
Collaborate with various team members to learn about the company Work with members of the b2b marketing team to begin to understand our users, clients, and current b2b marketing strategy Learn the basics of using salesforce, outreach, and yesware Shadow team members to learn more about how we collaborate with other areas of the business and how your role fits with external stakeholders and teams Familiarize yourself with the current state of our marketing and sales collateral Build a strong relationship with our development specialist team—you will work closely with them to develop messaging
Within 3 months:
Begin to learn the ins and outs of k-12 and college enrollment marketing, digital advertising, and how we drive value for our clients—do some self-guided research and present your findings Transition to be the point person for developing and maintaining all email marketing content for the development specialist team Partner closely with key stakeholders to monitor the performance of outreach sequences and identify areas for improvement Begin to support the partnerships executive and partnerships management teams with requested email templates and content
Within 6 months:
Identify opportunities to deepen personalization of email outreach and apply account-based strategies Develop a stronger mastery of outreach analytics and identify areas for improvement Begin to use your experience and insights to drive strategic change in b2b marketing and sales outreach Gain a deep understanding of the sales funnel and identify opportunities to optimize for growth
Within 12 months:
You will have deep knowledge of our product and marketing strategy and become the go-to resource for all things related to email marketing and outreach You will have a deep knowledge of our product, company, and sales organization You will be held accountable for improving the sales funnel and growing direct sales revenue through email marketing
What we are looking for
2+ years experience in a marketing role; preferably with a b2b/saas focus Bachelor’s degree Strong written communication skills—ability to craft on-brand messaging and convey our value proposition through concise storytelling Self-directed; ability to translate vague requirements into prioritized problems to solve Proven track record of getting things done A “whatever it takes” approach to your work
Copywriting Salesforce or crm experience Understanding of b2b/saas business strategy Understanding of k-12 and/or college admissions processes Understanding of design principles and technologies
Niche will only employ those who are legally authorized to work in the united states without sponsorship now or in the future for this opening.
Candidates onlyNo recruiters or agencies, pleaseAll of our open positions are located in our pittsburgh, pa office and we are also open to remote candidatesSorry, we do not offer relocation assistance.
Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employeesTherefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.
As interviews are being held remotely, if there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
B2B Email Marketing Coordinator
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