71102br sales ad sales
May be open to remote candidatesCommutable distance to nyc is preferred.
“ nbcuniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audienceNbcuniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parksIt is the policy of nbcuniversal and nbcuniversal`s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status, or other characteristics protected by law.”
The ad sales measurement & impact team is seeking a senior analyst to join our growing ad impact teamWe are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across nbcu content, platforms and partnershipsWe provide insights to our clients about how their campaign performed across the purchase funnelWe answer key questions including: how did advertising with nbcu deliver on kpis and help solve the client’s business challenges? which nbcu content or property or platform was the most effective? what best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?
The senior analyst will interact with internal clients, advertisers, agencies and vendors to assist in the development and execution of research plans that evaluate overall campaign impact, as well as the impact and benefits of specific campaign elements, properties/programs and platformsThis person will also play an integral role in the standardization of reporting templates and assist in the development of companywide research normsCandidates should be knowledgeable about the advertising industry, be passionate about entertainment and the media business, and have experience with cross-platform measurement (linear, digital, social)Candidates must be able to use research and analytics to develop actionable insights and effectively tell a story on behalf of advertisers.
Duties and responsibilities
Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
Create advertiser presentations that communicate insights and recommendations in visually compelling formats
Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
Support director and manager of ad impact, plus work with stakeholders across the organization
Maintain normative database for nbcu specific benchmarking
Collaborate across nbcu insights & measurement teams to deliver on organizational needs
Four-year degree (b.a., b.s.) from an accredited college or university, preferably in marketing, communications, psychology, media, economics/finance, math, statistics, computer science, information technology, marketing analytics or related field
Minimum of two years in a media or marketing analytics role; experience at a broadcast or cable network, advertising agency or primary research vendor/provider a plus
Experience with either (or both) syndicated and custom brand impact and attribution partnersExamples include nielsen systems, comscore, kmb, edo, phoenix tv and digital brand effect, liveramp / data plus math, ncs, listenfirst, nielsen social and yougov
Must be well versed in microsoft word and powerpoint and an expert in microsoft excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
Experience with qualitative and quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
Must be willing to submit to a background investigation
Must have unrestricted work authorization to work in the united states
Must be 18 years or older
Proven ability to analyze, interpret and visualize data with client needs in mind
Highly organized and detail-oriented with the ability to work under pressure, set priorities, handle multiple projects and meet tight deadlines
Strong communication skills necessary, both oral and written
Ability to work independently and as part of a team
Affinity for numbers and the story behind them
Naturally curious, resourceful and motivated
Open-minded and able to incorporate feedback and learnings into future projects
Ad sales measurement & impact
Nbcuniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
Here you can be your authentic selfAs a company uniquely positioned to educate, entertain and empower through our platforms, comcast nbcuniversal stands for including everyoneWe strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heardWe believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the worldClick here to learn more about comcast nbcuniversal’s commitment and how we are making an impact.
Nbcuniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable lawNbcuniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the city of los angeles fair chance initiative for hiring ordinance, where applicable.
Nbcuniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.
Posted 30+ days ago