Job type full-time
Full job description
Mcclatchy is seeking an audience growth producer based at the sacramento bee who will strive to grow and diversify audiences for our journalismThe audience growth producer will also help to bring wider readership on our news sites and platforms across mcclatchy’s california newsrooms, and they will engage with our audiences on social media and through newsletters.
As a member of the audience growth & retention team, they are responsible for helping to determine the best ways to promote our stories, videos and multimedia packagesKeen news judgment, strong communication skills and the ability to collaborate with fellow employees – both local and remote – are musts.
Sacramento is the fastest-growing big city in california, and its metropolitan area stretches from the farmlands of the central valley to the shores of lake tahoeYou’ll be joining the bee’s award-winning journalism team.
Key tasks include:
Build and manage content-focused social media campaigns that elevate our journalismThe ideal candidate will write sharp, concise, clean social copy to help readers understand and engage with the local news that affects their daily livesThe candidate should be prepared to coach newsrooms on best social media practices.
Support the region`s breaking news strategy.
Identify key new audiences, devising and launching key tactics to establish and connect with these communities.
Collaborate with the analytics team to craft reports distributed to the newsroomsThe producer should have familiarity with data and insights to formulate and execute plans to grow and connect with audiences.
Train newsrooms on seo best practices, ensuring local and breaking news stories are surfaced for potential readers through search.
Other digital audience growth duties as needed.
Passion for news
Proven ability to work with cross-functional teams.
Experience managing social media accounts and working knowledge of seo concepts
A love for experimentation
Ability to use metrics to make real-time decisions and develop digital strategies
Possess excellent communication skills including being comfortable with leading meetings.
An independent spirit that can make decisions quickly and can handle several tasks at once.
Minimum bachelor’s degree preferred.
May include evening and weekend shifts.
At least 2 years of writing, editing, digital and/or social media experience