We are Latana, a cutting-edge consumer insights platform that helps organisations to make better marketing decisions. Latana enables its clients to accurately measure and track how people perceive their brand. We are working with some of the hottest B2C brands, including Epic Games, Thomas Henry and Udemy - and we’re just getting started! Our vision is to lead the development of a new generation of research technologies that enable us to better understand the needs, desires and preferences of people around the world.
We’re building our Product Marketing function from the ground up. This role will report directly to the Chief Product Officer, giving you access and input on key product decisions and overall direction of Product Marketing.
You’ll have autonomy to establish and define an effective Product Marketing function within the organisation. We aim to work together to create a strong Sr. PMM function that acts in close partnership with Product Management, Customer Success, and Sales, creating the most value for both our customers and for the business.
Your Responsibilities- Research the market and frame the competitive environment
- Develop actionable user and buyer personas to help guide activities and product investments
- Train the sales teams on how to articulate the products’ benefits most effectively
- Create a shared understanding by building materials that communicate effectively with customers and prospects
- Contribute to developing an effective go-to-market strategy
- Work with product management to define goals and metrics for product launches
- Successfully launched 2-5 products to the market
- Demonstrated ability to create excitement, build audiences, and form connections with internal teams and customers
- Experience planning and executing product launches, campaigns and measure their effectiveness
- Able to pivot quickly when a strategy, message, or tactic fails to deliver results
- Showcase effective writing and verbal communications skills, including the ability to convey the product’s value proposition to a wide and varied audience
- Understading of quantitative and qualitative research and analytical skills to help craft and hone the most effective messages
- B2B SaaS experience would be beneficial
- Work environment where you are given the freedom to develop to your full potential and become a trusted member of the team
- Opportunity to contribute to the success of a fast-growing, market-leading product
- Continuous Learning Stipend to contribute to your ongoing education
- Yearly stipend for use on public transport or personal fitness via Urban Sports Club
- In-house coaching to help you grow personally and professionally
- Weekly Focus Day to facilitate independent work without interruption
- MacBook Pro and all the peripherals you need to succeed in our remote working package
- Beautiful office in Berlin-Kreuzberg with the opportunity to work remotely
- Flexible working hours and schedule
- Team outings on our company boat plus regular social events
Latana is committed to providing a respectful, safe, and inclusive workplace. Diversity at Latana means fostering a workplace in which individual differences are recognized, appreciated, and respected in ways that fully develop and utilize each person’s talents and strengths. We pride ourselves on working with the best and we know our company runs on the hard work and dedication of our talented team members.
