Benefits pulled from the full job description
401(k) dental insurance health insurance paid time off vision insurance
Not provided by employer
Hgv now offers day one team member benefits!
What will i be doing?
As a sr analyst digital marketing, you will be responsible for supporting digital marketing strategies with planning, digital performance analysis and reporting of standard digital and paid campaignsYou will serve as the lead for operations and execution of search engine marketing (sem) campaigns with emphasis on managing the channel’s media optimization, budgeting, testing and reporting processesThe candidate will be responsible for identifying and supporting new marketing channel opportunities and process improvements, channel expansion and ensuring appropriate quality control measures are in place.
This role will work closely with the rest of the digital strategy team and appropriate cross channel/ cross functional team members - including external vendors or partnersYou are able to organize and coordinate scheduling and deployment of the digital and media campaign calendars, the collection and interpretation of campaign data for digital sales both online and offline, and reporting on kpis in order to inform future digital strategies.
This role will be responsible for visualizing and presenting data with a high degree of business acuityTo be successful in this role you will have the ability to answer strategic questions and tell a story with data.
You will drive company success through performing the following tasks to the highest standards:
Supports digital marketing strategy team in asset management for digital marketing & paid media campaigns.
Builds and maintains accurate and up-to-date campaign content calendar across platforms using airtable and assists with paid media content planning and updates.
Works with the digital marketing analyst to generate and analyze data to effectively measure success of digital campaigns and recommend optimization strategies
Provides concrete overall campaign insights to address key strategic questions
Analyzes campaign and customer data using spreadsheet (excel) models, web/email analytics tools (google/adobe), data visualization (tableau) custom reporting tools and campaign management software (airtable)
Responsible for tracking, reporting and analyzing the performance of marketing campaigns, ad-hoc analytic requests and development/automation of regular reports
Analyzes a/b and multi-variate tests, communicates results and provides recommendations
Creates powerpoint presentations to provide campaign insights to cross-functional teams
Conducts research and analyze benchmarking data
Work directly with martech and vendors to ensure seo best practices and technical updates are properly implemented.
We offer an excellent benefit package to our full-time team members that include medical, dental and vision insurance, 401k plan, paid time off (pto) program and extraordinary travel benefits!
Qualifications
What are we looking for?
Hilton grand vacations is a leader in the vacation ownership industry, operating with an unwavering commitment to innovation, quality, and continued growthWe believe that at the core of our company’s success are our team members! to fulfill this role successfully, you possess the following minimum qualifications and experience:
Excellent written and verbal communication skills, and strong attention to detail.
Ability to think innovatively and creatively and change course as needed to achieve desired results.
Proven ability to handle concurrent projects with attention to detail and accuracy
Analytic mentality and knowledge of test and learn standard methodologies
Demonstrated ability to synthesize, prioritize and get results with a high sense of urgency
We are an equal opportunity employer and value diversity at our companyWe do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employmentPlease contact us to request accommodation.
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Posted 30+ days ago
