Responsible to develop an effective strategic framework for upsell growth hacking, igniting a transformative impact across prepaid and postpaid DTV customer bases.
Required to create strategies to increase revenue by encouraging customers to spend more on additional services, aligning with the company's targets outlined in the business plan.
Responsible for providing guidance to analytical teams on building advanced models using data analysis and AI to uncover opportunities for upselling.
Need to Use market research and segmentation analysis to identify customer groups with the highest potential for upselling.
Should understand the underlying reasons for lower ARPU and upsell opportunities among different customer segments, analyzing their usage behaviors and identifying areas for ARPU uplift.
Required to gain deeper insights into customer behaviors and preferences within various segments using advanced analytical models and tools to design upsell campaigns and propositions that maximize ARPU.
Responsible to leverage data analysis and advanced analytics to identify upsell opportunities and customer segment behaviors.
Should drive automation initiatives to streamline processes and improve efficiency in upsell growth hacking.
Provide actionable recommendations based on data analysis to drive strategic decision-making and optimize upsell strategies.
Responsible for actively involving stakeholders in decision-making processes, incorporating their insights and expertise to drive successful upsell campaigns.