Responsible for developing monthly Customer Value Management (CVM) one on one marketing plan by including ROI analysis and ensure efficient planning.
Required to create integrated marketing campaigns based on market segments to for upsell , cross sell and retention .
Need to Work with internal teams including Growth hackers, Analytics, Business Units , and Marketing to define campaign requirements including testing and analytical protocols to ensure reliable results.
Responsible for conducting a market trend analysis and identifying the opportunities and uses strategies to retain customers.
Required to identify customer insights to drive Prospects via own base monetization Customer Segmentation.
Responsible in undertaking customer analytics driven campaign using analytics tools and automated platforms.
Responsible for upsell, cross sell & churn management of assigned product portfolio by providing customer centric offers and campaigns via multiple mediums including novel digital channels .
Responsible for leading the digitization and automation path and ensure new technologies are introduced to improve performance.