About Demandbase:
Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever our clients interact with customers, and by helping them orchestrate every action across systems and channels - through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, New York, Seattle, and teams in the UK and India, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area.
We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!
About the Role:
Demandbase is looking for a Product Manager with experience related to data, building delivery mechanism and developing data products, and creating new revenue streams. Our Data Cloud delivers the three essential components of Market Intelligence--data, insights and connections—delivered how our clients can best consume enterprise applications- CRM, Marketing Automation, Streaming, API or via flat file delivery. The Data Cloud maximizes marketing, sales and account management results by automatically revealing critical information about companies and people through the entire customer lifecycle. Find more leads. Win more deals. Retain and grow more customers.
What you'll be doing:
- Understand strategic & competitive position in the market through customer interactions, partner relationships, and market research
- Define strategy, bringing customer feedback and pain points forward in prioritization, data definition, and content roadmap development
- Identify, evaluate, and manage partnerships aligned with content roadmap
- Work closely with sales engineers, professional services, support and other product managers to define the most important problems, define solutions, and help drive cross functional solutions to deliver a “whole product experience” for customers
- Understand and continuously gather intelligence about the current and future trends in B2B data and intelligence in order to deliver innovation
- This position will be responsible for creating and managing the roadmap and product development for Demandbase's data cloud applications
- You will be working closely with sales, marketing and GTM teams as well as software development teams throughout the development lifecycle
- Collaborate with stakeholders to establish product requirements and priorities
- Deeply understand customers, technology and competition, and synthesize into product strategy
- Integrate usability studies, research and market analysis into product requirements to enhance user satisfaction
- Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application
- Being ruthless as it comes to backlog prioritization and making tactical trade-offs
- Clearly communicate the expectations, plans and status of projects/features on the product roadmap and in development
- Collaborate with multiple teams to guide projects through development and bring high quality products to life
- Define and analyze metrics that inform the success of products around growth, engagement, retention and monetization
What we're looking for:
- 3+ years of Product Management experience in an agile development environment; background with Data or Sales or Marketing technology a huge plus
- Broad knowledge of the B2B data landscape
- Experience working with customers and partners to gather product requirements
- Experience working with product development teams with emphasis on data processing and data aggregation methodologies
- Technical competencies and demonstrated leadership implementing data-driven solutions (e.g. data warehouse, data processing, MDM, business intelligence)
- Analytical experience and product prioritization decision-making experience
- Experience with agile, scrum, project management, and story-drafting
- Comfort and ability to present to both internal and external audiences, from executive decision makers to technical personnel
- Experience working with colleagues across time zones (San Francisco, Austin, Hyderabad)
- Experience writing concise and clear definitions (user stories) of prioritized features for technical team implementation
- Ability to translate and articulate complicated business problems into easily understood solutions and functional requirements
- Experience working cross-functionally, with a distributed team, across Engineering, Design, Customer Success, Marketing and Business Development
- Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
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