Sr. Product Marketing Manager

I am looking for a Sr. Product Marketing Manager to join our Marketing Team. This role will be responsible for owning the product marketing efforts for our data-related product investments, including the new Customer.io Data Pipelines (CDP) product.

You will uncover and leverage deep insights into the ideal customer profile, the competitive landscape, and key market trends to develop core messaging for CDP to our target audiences and use our data capabilities to help position Customer.io as a market leader in the Customer Engagement Platform category across targeted verticals. You will collaborate closely with sales, CX, and marketing teams to develop and execute marketing plans that help our customer-facing teams explain why our products offer the best solutions in the market.

As Sr. Product Marketing Manager focused on data solutions at Customer.io, you will...

• Develop compelling product messaging and positioning for Customer.io Data Pipelines and related data use cases that resonate with our target audiences
• Develop and execute product launch plans that create awareness for our new data-specific investments and drive consideration/intent with our target personas
• Create and execute product marketing strategies that drive customer acquisition and retention for our data-specific use cases
• Develop and maintain a deep understanding of our target customers, their needs, pain points, and motivations to inform audience and persona frameworks and support content strategy, demand, and conversion programs
• Partner with product management to influence product roadmaps and prioritize feature development based on real-time customer feedback and primary/secondary research on our core competitors
• Partner with our GTM PMMs to create and maintain marketing collateral (including product one-pagers, pitch decks, FAQs, etc) that align with our core messaging

• 3-7 years of product marketing experience, preferably in B2B SaaS. Also, a proven track record of supporting fast-moving product teams
• 3+ years of experience working in fast-growing start-up environments where a growth mindset, adaptability, and a drive for continuous improvement are valued

• Exceptional written and oral communication skills, with an ability to handle both leadership-level discussions and tactical execution
• Strong project management abilities with demonstrated success orchestrating cross-functional teams against company-wide initiatives
• Analytical, creative, and strategic thinker who demonstrates a willingness to take calculated risks
• Effective collaborator with the proven ability to work successfully with cross-functional teams and build relationships with key stakeholders

Our mission at Customer.io is to power automated communication that people like to receive. Today over 4,700 internet businesses use Customer.io to manage, send, and track performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

We are offering a starting salary of $150,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

Benefits at Customer.io include:

• Unlimited PTO - we encourage 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 100% medical, dental, vision, and supplemental insurance for you and your dependents
• 12 weeks paid parental leave - for birth, adoption, or foster care
• 401k retirement matching - up to 5% dollar for dollar match to retirement contributions
• Health and wellness allowance - Up to $200 USD per month that can be used for your healthy living needs, including gym membership, acupuncture, massage, or bike repairs
• Home office stipend - Up to $2,000 USD to help you get your home office set up so you can do your best work
• Internet + cell phone reimbursement - Up to $200 USD per month for your internet and cell phone plans
• Co-working space reimbursement - Up to $300 USD per month for those times you'd prefer to work in a co-working environment
• Learning + development - Up to $2,000 USD reimbursement per year to use on conferences, books, classes, or workshops - anything that will help you develop your skills
• 1 month paid sabbatical after four years at Customer.io - to treat yourself to a vacation, or spend however you choose
• 1 annual company retreat per year and opportunities to meet in smaller groups throughout the year
• Flexible schedule, work anywhere you want! - as long as you have a reliable internet connection and some overlapping work time with your manager, you can work where and when you want

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!

Apply at the link below and tell us why you're interested in the position! ****We plan to respond to all applicants with a status update about your application.

Here's what you can expect from our hiring process:

1. 30-minute video call with a Recruiter

2. 45-minute video call with the Hiring Manager

3. 60-minute interview with three important Peers/Cross-functional Partners

4. 45-minute case study with Hiring Manager

5. 30-minute interview with CMO