With electric vehicles (evs) expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a realityChargepoint is at the center of this revolution, powering one of the world’s leading ev charging networks with a comprehensive set of hardware, software and mobile solutions for nearly every charging needWe bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, chargepoint has focused solely on ev charging and established a business model that's been validated by more than a decade in business and thousands of customersHaving recently reached a public listing milestone that broaden our market leadership and builds on years of innovation, chargepoint offers a once-in-a-lifetime chance to build our all-electric future and dominate a trillion-dollar market.
Join the team that is building the ev charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Director, growth marketing
What you will be doing
Chargepoint is seeking a growth marketing specialist to develop and manage demand generation campaigns from beginning to end to support our billings goalsYou will help execute our strategy through email marketing, paid social, search, display campaigns and webinars as well as manage, measure, and optimize them on a daily basisYour open-mined and data driven mindset will help run a/b testing to continually improve our campaign resultsYou have experience with digital channels, such as google adwords, facebook, linkedin and programmatic ads as well as innovative new ways to create demand among b2b audiencesYou bring creativity and strong project management skills with great attention to detail and an affinity for metrics.
You will focus on multiple important initiatives across our priority verticalsThe first will be developing and optimizing campaigns that feed our sales pipeline, leveraging utility and policy incentive programs created to accelerate the growth of ev charging infrastructureThis is your opportunity to make a significant contribution to the company and work on many high-profile initiatives on the growth marketing team.
What you will bring to chargepoint
Create, launch, monitor and optimize marketing campaigns across multiple channels including email, adwords, facebook, linkedin, and more. Manage engaging webinars to educate our priority audiences. Partner with other marketers and sales to ensure consistent delivery of high-quality leads. Write creative briefs and partner with creative teams to design campaign assets that drive engagement and align with our brand guidelines. Partner with the rest of the growth marketing team to help execute other programs in support of our b2b billings targets. Regularly communicate performance and results to key stakeholders. Handle multiple projects simultaneously and effectively prioritize to achieve optimal results. Interest for emerging markets, the ev space, and associated trends.
Minimum 2-3 years of experience, with demonstrated experience developing and analyzing multi-channel marketing campaigns; experience marketing in b2b saas preferred. Strong project management experience, driving projects from initial stage of writing a project brief through completion. Experience with digital advertising platforms like facebook, google, and linkedin. Understanding of buyer’s journey stages and audience segmentation. Excellent written and verbal communication skills.
A self-starter who can work independently, and seek help when needed.
Proven ability to work effectively with cross-functional teams. Thrives in fast-paced environments and can adapt quickly to shifting priorities. Creative and innovative personality, who cares about their work and continually looks at how we can improve things to get the best results.
Remote – united states
We are committed to an inclusive and diverse teamChargepoint is an equal opportunity employerWe do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
If there is a match between your experiences/skills and the company needs, we will contact you directly.
Chargepoint is an equal opportunity employer. Applicants only - recruiting agencies do not contact.