As an Associate Product Marketing Manager, you will be responsible for assisting in the development of marketing content and the execution of product marketing initiatives to drive revenue growth for the Amwell business. Responsibilities include supporting the delivery of high-impact sales tools (PPT decks, sales sheets, case studies, white papers) and the preparation of training materials for sales on the release of new messaging narratives and tools. In addition, the Manager will work with the Integrated Marketing team to inform demand generation and market awareness opportunities.
The ideal candidate will have strong writing skills, ability to understand technical product details and create consumable tools for the sales organizations, understand the healthcare IT/physician/payer markets, preferably in the SaaS space, a strong work ethic, and solid time management and collaboration skills.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:Messaging:
Assist in cataloging points of differentiation through testimonials, case studies and value metrics to support value messaging.
Support the execution and creation of high-impact, brand-aligned materials with differentiated messaging in all mediums. Support and execute differentiated thought leadership positions through marketing and communications content, activities, and programs.
Assist in the strategy and execution of sales enablement plans, including training.
Collaborate with integrated/segment marketing teams and communications to support the execution of demand generation and market awareness opportunities. Work closely with business and product managers. Contribute to engagement on external vendors.
- 2-3 years of healthcare product marketing experience
- Project management skills