Who we need & what you`ll do
The promotions producer will be responsible for creating 15 and 30 second promotional commercials for use on the accuweather network and social channelsThe promotions producer will script and edit 2-3 promotions a week which will be aired on our cable and ott channel, on social, and on our ott platform partners and cable partners where appropriateThe promotions producer will work closely with pr and marketing as well as content to identify a calendar for spot creating, derive talking points and identify the best video.
The promotional spots will include:
Proof of performance of accuweather`s forecasting successes.
Promotion and explanation of accuweather`s proprietary forecasting products (minutecast, air quality, wintercast ect.)
Talent profiles
Teases for series, specials and daily segments(examples, hurricane special, air quality week, living well segments)
Who we are
Accuweather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damageWith global headquarters in state college, pennsylvania; a severe weather center in wichita, kansas; and offices in new york city and elsewhere around the world, accuweather serves more than 1.5 billion people daily to help them plan their activities and get more out of their day through innovative digital media properties, such as accuweather.com and mobile, as well as accuweather for business (afb), radio, television, newspapers, digital out of home, the 24/7 accuweather network channel and accuweather now streaming serviceAdditionally, accuweather produces and distributes news, weather content, and video for more than 180,000 third-party websites.
Job responsibilities
Conceptualize, write, produce, and edit daily compelling and topical weather news promotional content to drive on-air viewership and promote accuweather`s products and services.
Contribute promotional written and video content to our cable and ott channels and social platforms, including, facebook/instagram/twitter/tik tok as well as in-show promotional content such as explainers and talent bios.
Successfully perform multiple tasks/projects simultaneously under tight deadlines with exceptional news judgment.
Would create high quality visually compelling and editorially interesting promotion of accuweather`s superior forecasting and proprietary productsThese short form video assets will be more effective at reenforcing our value to our audience then straight anchor reads.
Should help length tune by offering audiences reasons to stay tuned in.
Will provide high quality social content and help humanize our on-air talent
Highlight accuweather`s excellence in storm coverage storytelling
Drive awareness/engagement for our tent pole franchises prime show and morning show and content series
Job qualifications
Minimum two years of experience in television news promo writing and production, or equivalent.
Bachelor`s degree in communications, marketing, advertising, public relations, or equivalent experience.
Proficiency in production equipment and computers (specifically apple products, adobe creative cloud productsPremiere, after effects, photoshop.)
Knowledge of production and editing techniques and best practicesIncluding digital formats and file transfers.
Ability to work under pressure, manage process and meet deadlines.
Promotion writing ability required
Video editing, for digital and linear platforms
Knowledge of ap style
Project management skills to execute projects within guidelines and established deadlines
Creativity in production of engaging promotional materials from ideation to final delivery
Effective communication and interpersonal skills
Flexibility to work any assigned shift
More about accuweather
Accuweather`s innovation-first promise has led to the development of many award-winning and propriety features that are available free to the public, including accuweather minutecast® minute by minute™ forecasts with superior accuracy ™, the exclusive accuweather realfeel® temperature, and accuweather realimpact™ scale for hurricanes, among many other revolutionary products for the greater safety, convenience and comfort of our usersFurther, accuweather serves more than half of the fortune 500 and thousands of other businesses in the u.sAnd globally.
DrJoel nMyers, founder and chief executive officer, established accuweather in 1962 and is considered the `father of modern commercial meteorology.` drMyers, a leading creative thinker and visionary, has been named `the most accurate man in weather` by the new york times and one of the top entrepreneurs in american history by entrepreneur`s encyclopedia of entrepreneurs.
Commitment to diversity & inclusion
Accuweather is proud to be an equal opportunity/affirmative action employerWe are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local lawView the eeo is the law poster here and its supplement hereThe pay transparency policy is available here.
Accuweather is committed to working with and providing reasonable accommodations to individuals with disabilitiesIf you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.
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