Job type full-time
Full job description
Arpr is ranked as one of the top tech pr agencies in the nation by o’dwyers, and a small agency of the year and top place to work by prnewsCombined, our team executes integrated communications campaigns that make news in outlets such as today show, techcrunch and wsj, and drive leads using a strategic mix of content marketing, social media and lead gen activities.
Arpr is seeking a senior account director with 7 to 10 years of marketing and pr experienceThis role would represent clients that span the entire cloud/saas ecosystem including ai, machine & deep learning and automated technologies that are disrupting retail, real estate, enterprise mobility, construction, transportation, data centers, consumer services and moreThe candidate who best fits this role will be passionate and deeply rooted in the cloud sector of the tech industry, an expert integrated communications strategist, hold key media relationships, and be a strong content marketer.
Extensive knowledge of cloud industry, including its subsectors and the media landscape
Exceptional long-form and short-form writing skills; experience with both technical and creative storytelling and the ability to adapt to different styles, voices, tones and personas
Ability to quickly learn and articulate the key messages of complex technologies, business objectives and competitive differentiation to both internal and external stakeholders
Experience in confidently providing counsel, recommendations, critical feedback and coaching and in presenting outside-the-box opportunities to high-level stakeholders
Confident critical thinker and proven ability to think deeply on the fly
Impeccable soft skills, such as organization, prioritization, attention to detail and leadership
Serve as an account lead and/or strategist on 3-5 key cloud accounts, building great relationships
With client contacts based on trust and respectLead and execute diverse media relations strategies and campaigns; produce high caliber writing assignments such as bylines, whitepapers, case studies, award submissions and rapid response statementsCoach and provide feedback by leading both internal and client meetings, managing integrated comms campaigns, ensuring the quality of work produced by junior team members and developing key account plans (e.g., tradeshow activations, influencer marketing plans, product launch plans, corporate messaging portfolios, executive social strategies, analyst relations, etc.).
Measure clients’ media, social media, lead gen and marketing results and effectively translate analytics into actionable insights and recommendations that constantly drive success and push the boundaries of what a pr firm can achieveLead quarterly review sessions from planning through execution, assigning roles to team members while pushing them to think critically about their analysis from the client pov.
Mentoring and coaching
Help to build the cloud account teams’ knowledge base and interest of all facets of the industryLend insights, provide feedback and offer support as it relates to the cultivation of our cloud clients/pipeline and junior team members.
Marketing and biz dev
Build relationships in the cloud sector to fuel our growing business pipeline and ensure long-term health of the practice group, and drive renewals and upsells for respective client portfolioSupport company marketing through the curation of thought leadership content and participating in speaking engagements.
Agency or in-house cloud experience required
Existing relationships within the technology and/or cloud ecosystem, including reporters, vcs, analysts, influencers and brands.
Relentless curiosity, a passion for learning, a service-minded attitude and a constant desire to be your best.
Required experience: crafting and executing national and global media relations campaigns; leading brainstorm and content planning sessions; supporting new business pitches and communicating with stakeholders
Required experience: microsoft office suite, newswire service providers, media database systems, google analytics
Familiarity with: sprout social, cms platforms, hubspot/marketo/pardot/etc., basecamp (or other project management software), google adwords, canva/indesign/etc., mac os
As a young, entrepreneurial company, arpr will offer the senior cloud account director the opportunity to strategize with high-tech companies, while receiving fast-track leadership opportunities that one wouldn’t acquire at a traditional agency or at an in-house position.
At arpr we live by our team motto: believe the best in each other, want the best for each other and expect the best from each otherOur unprecedented commitment to professional development coupled with our “jungle gym” of core capabilities and practice groups creates an environment that not only helps us to propel what’s possible for our clients but offers a unique experience for our employees to truly become pr powerhousesWe’re also flexible, fun, collaborative and always enter each day with the desire to be our very bestOutside of all the fun, this position comes with a robust benefits package and perks such as no dress code, commission and bonus compensation programs, unlimited vacation and flexible workweeksThis position will report to the vp of fintech while also being accountable to our whole army of awesome.