CASINO MARINA
VACANCY
MANAGER - DIGITAL MARKETING If you live and breathe digital marketing , we want to talk to you We are looking for a Digital Marketing Manager to develop , implement , track and optimize our digital marketing campaigns across all digital channels to join Sri Lankan`s premium Online casino brand
Responsibilities :
Plan and execute all digital marketing , including SEO / SEM , marketing database , email , social media and display advertising campaigns Design , build and maintain our social media presence Measure and report performance of all digital marketing campaigns , and assess against goals ( ROI and KPIs ) Identify trends and insights , and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan , execute , and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end - to - end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies Provide thought leadership and perspective for adoption where appropriate
Requirements :
Bachelor`s Degree or PGD in marketing or a related field Proven working experience in digital marketing ( more than 5 years preferred ) Demonstrable experience leading and managing SEO / SEM , marketing database , email , social media and / or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage , inform and motivate Experience in optimizing landing pages and user funnels Solid knowledge of website analytics tools ( eg , Google Analytics , Net Insight , Omniture , Web Trends ) Working knowledge of ad serving tools ( eg , DART , Atlas ) Experience in setting up and optimizing Google Ad words campaigns Working knowledge of HTML , CSS , and JavaScript development and constraints Strong analytical skills and data - driven thinking
Up - to - date with the latest trends and best practices in online marketing and measurement Salary negotiable
Send your Application with a recent color photo and two non - related referees by email to
[email protected]
