Job type full-time
Full job description
The marketing manager, sales enablement position is an integral part of the marketing team and is responsible for conceiving, planning and executing distinct marketing campaigns and initiatives; and also reporting on the performance of these activitiesThe marketing manager, sales enablement will manage sales needs by providing assets that optimize lead conversions through systematic use of audience targeting, creative messaging, and optimal media placement - leveraging both digital and traditional vehicles.
Additionally, this position may plan, manage and execute content such as presentations, webinars, whitepapers, videos, case studies, infographics, etcEach initiative must be fully measured and reported upon monthly in order to understand performance and optimize future effortsHe/she/they will receive direction and oversight from the cmo and senior director but is expected to have the strategic ability and experience to produce work that may need to be edited, but not completely overhauled.
Research, formulate and execute integrated marketing communications plan encompassing advertising (digital and print), social media, special events, trade shows, and alliances and marketing automation in order to meet the business objectives.
Project manage and deliver strategic campaigns to meet marketing goals, from conceptual framework and creative direction as well as performance forecast through to cross-department implications, task allocation, delivery and performance evaluation.
Utilize marketing tactics to increase the quantity and quality of new business leads, working closely with the sales team to create necessary marketing assets for each stage of the buyer journey.
Manage customer persona maps, both external and internal, as well as asset management for each persona.
Set measurable goals for each marketing activity and campaign, and conduct ongoing analysis and reporting on all aspects of campaign performance.
Manage and create internal branding documents including employee training, talking points/faqs, sales assets, and ongoing updates to content platform.
Communicate effectively with managers and colleagues across all departments of the organization in order to source necessary resources, as well as gain input from relevant stakeholders as required.
Develop marketing collatera
L including video content, case studies, blog posts, articles, email marketing context and client communications.
Manage multiple projects and allocate, organize and plan resources to meet agreed delivery datesThis includes working with cross-functional teams to launch development of marketing collateral and other sales enablement tools.
Effectively manage and collaborate with agencies, internal departments, and external vendors to develop marketing collateral, optimize results and return on investment.
Bachelor`s degree in marketing, communications, journalism, business or commensurate experience.
A minimum of 5 years’ experience in marketing and/or advertising, with proven track-record showing measurable success.
Working knowledge of digital marketing and audience engagement via digital, social, and mobile.
Experience managing and measuring digital advertising channels and marketing automation (marketo experience a plus).
Strong project and time management skills as well as attention to detail.
Excellent writing skills including proper grammar, punctuation and spelling.
Proactive team player who is energized and inspired by team environments and understands the importance of relationship building (internal and external).
Solutions-oriented thinker with the ability to manage projects and expectations of internal and external clients and team members.
Knowledge of the agency, trade show and events industry is beneficial.
Must be proficient with the internet and microsoft software package including word, excel, powerpoint, sharepoint, and teams.
Must be able to travel for consecutive days up to one week, 3-5 times per year.
Work environment: we have a strong foundation of core values based on leading with creativity, welcoming authenticity, to inspire and to be inspired, and that ultimately, we are better togetherWe also think events and our industry are pretty fun, so we strive to create opportunities for personal development, team bonding and driving excitement through innovation in everything we do.
#li-remote eeo information: equal opportunity employer, including vets and disability