Senior Director CRM and Lifestyle Marketing

Company Overview:

Vital Proteins is a dynamic organization consisting of a team of passionate individuals who believe whole-food-based nutrition is essential for overall health, fitness and wellbeing. Our team is comprised of intelligent and innovative talent who work collaboratively to ensure creativity, success, and global growth. At Vital Proteins, our mission is to empower our company, team, customers and consumers to live a full, vibrant life. We seek to hire, develop and support individuals, who continually ask questions and seek out ways to improve strategies and tactics involving our brands, sales, operations, innovation and other go-to market activities.

Role:

Vital Proteins is looking for an experienced, data-driven, and customer-obsessed Sr. Director of CRM / Lifecycle Marketing to create and execute the retention strategy for our customers. This person will develop the vision, and execute on building out our CRM capabilities across email, SMS, etc. Specifically, this person will also be tasked with understanding the customer’s journey on-site and off-site and deepening our relationship with them. This person will oversee all aspects of customer pathing on site, as well as our loyalty program and database and content marketing strategy to our existing customer base. This position will be based in the Bay Area and report to the SVP of E-Commerce.

What you will be responsible for:

• Double online retention and re-purchase rate in Year 1!
• Envision and execute retention and loyalty programs that provide customer value, based on a deep understanding of our audience, segments, and journeys
• Build, grow, and optimize marketing automation initiatives across all engagement channels - email, SMS, re-targeting, site, and more.
• Analyze performance and relentlessly A/B test against KPIs: CTR, open-rates, NPS, and LTV. Share campaign learnings with the broader org to drive continuous improvement.
• Champion and build a best-in-class retention strategy, from email deliverability to loyalty rewards to gamified subscription programs.
• Partner hyper-closely with the Brand team to connect our content with powerful insights, and the Content team to amplify our voice and narrative.

Who you are:

• 7+ years’ experience working directly in CRM, with a deep understanding of customer lifecycle management, retention, and loyalty programs
• 3+ years of management experience leading and developing growing teams
• Bachelor’s degree required; MBA preferred
• A successful track record applying data-driven personalization strategies in retail, e-commerce, or relevant industry 
• Deep experience executing, measuring, and optimizing / iterating (A/B testing) on multi-touch consumer journey campaigns across multiple digital channels
• Experience managing a team, budget, and delivering on cross-functional KPIs in a fast-paced startup environment
• Highly strategic, analytical, and a wonderfully creative problem-solver
• Deep empathy for the customer, and a desire to build a global brand
• E-commerce experience is a must
• Working knowledge of database query languages (e.g. SQL)
• You must have the ability to read, write, and understand English

At Vital Proteins, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, gender expression, military or veteran status, and any other characteristic protected by applicable law. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.