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Industry Marketing Manager

UiPath

| 2023-12-12

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Company overview

We see boundless potential in the way we live. It drives the way we work. Our culture is our most valuable asset. It acts like a compass for us. We are fast, immersed, humble and bold. And that’s not just words on the walls.

Eliminating time-consuming tasks means people get to do more of what they love. It’s an inspiring, high stakes challenge that motivates us, and this common passion bonds UiPath employees globally. We all strive every day to be better and to accelerate human achievement.

We make software robots, so people don’t have to be robots. Would you like to be part of this journey?

We are a newly developed team called, Industry Marketing, working with our global Subject Matter Experts to build out a vertical industry and horizontal messaging, aligning marketing resources for Go-to-market (GTM) plans, sales enablement tools, and digital content across the buying cycle.

Your Mission:

You will align with 2-3 of our global industry practice leads & line of business subject matter experts to define the story for automation in each of their perspective areas. You will coordinate resources to build the plan for GTM, strategize on sales tools, external content, build tactics for web, digital events, manage the communication of the story to our customers and partners via website and internal portals.
You will be a linchpin in bringing all teams together to activate a cohesive GTM plan from Industry Practice to Regional Demand Generation.
We are not looking for a Unicorn, (those don't exist) we are looking for a Clydesdale who has been made to tackle work that is refined as well as motley.

This is what you will do at UIPath:

Align with 2-3 industry targets and the subject matter expert in those industries
Coordinate stake holders across company, understand the go to market strategy from executive leaders and build a marketing plan for your aligned industries. Drive the plan.
Using your own creative expertise work with agencies and others in UiPath to create new sales tools & communications for our internal sales team and external partner network.
Work with Subject market experts to create external customer facing messaging, papers, videos and other industry specific marketing tactics.

This is what you'll bring to the team:

Excellent 7+ years track record of marketing program development & execution. You move forward, sometimes a little, sometimes a lot, but always thinking forward.
The ability to work with all types from engineers to marketing executives and sales account execs. You can bring people together. You’re the one who can get a group to decide on a restaurant, pick a vacation spot and make sure the plans get made.
A true marketing tactic creator. customers stories, social blitzes. Customer ppt presentations, video demos, web page content. You know how to show off a product in a digital world.
Your background includes creative and writing, Print, Web, video, audio and out of the box creative solutions. You are a renaissance person across disciplines and mediums.

Team Goals:

Build bussin global industry GTM plans, learn along the way, make it better with next version and own the automation market voice.
Work with all stakeholders in UiPath, get consensus to get things done and create a positive forward momentum.
Have fun, learn from new experiences, help someone along the way.

Life at UiPath can sometimes feel like a roller coaster. It comes with changes, healthy challenges, and the opportunity to build solutions from the ground up, have great impact, and learn a great deal.

At UiPath, we value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, military and/or veteran status, or any other protected classes.

UiPath is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process, and are in need of a reasonable accommodation to complete the process, please contact us @ TALeaders@uipath.com and let us know how we may assist you.

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