Field Marketing Manager, South East Asia (Singapore Remote)

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.
 

We're looking for a demand marketer to drive and coordinate our marketing activities in South East Asia (SEA); specifically in the key markets of Singapore, Malaysia, Indonesia and the Philippines.

As part of our APAC regional field marketing team, you will be responsible for the creation and execution of marketing plans that satisfy the objectives of the markets in this territory. You will be the liaison between the SEA go-to-market organisation and the global field marketing team, localising off-the-shelf campaigns and templates to execute in market. 

A few of the things you’ll be responsible for:

• Creating solid briefs and marketing plans in alignment with each market within SEA in collaboration with territory sales reps.

• Leading and managing go-to-market marketing strategies and activities for the different markets in SEA for both new and existing business.

• Working closely with territory sales reps from agreed plans to activate localised campaigns that support business objectives in the markets, using an ABM approach when called for, that drives engagement across academic institutions to build meaningful pipeline.

• Liaising and collaborating with the global field marketing team in order to execute your campaigns and activities, including events, webinars, communications and digital. 

• Utilising pre-defined programmes, campaigns and templates from the global field marketing team that you will fine tune, hone and/or localise to meet the needs of the territory. 

• Executing, monitoring, measuring and reporting on marketing campaigns and activities, course correcting when necessary.

• Reporting to sales/territory/regional leaders on a monthly basis and to wider team/Executives on a quarterly basis.

The skills and knowledge you’ll possess:

• B2B demand generation experience in SEA, supporting multiple countries, cultures, languages and markets of different maturity levels.
• 5 years marketing experience (at least) working closely with and supporting sales and account management teams.
• Proven ability to plan, develop, manage, organise, and execute marketing strategy and activity across multiple markets and channels.
• Excellent written and verbal English communication (Malay and/or Bahasa Indonesia language skills are plus!)
• Strong proficiency in marketing automation and CRM systems such as Pardot, Marketo, Hubspot, Microsoft Dynamics or Salesforce.
• Expert in reporting on marketing activity in relation to ARR opportunity.
• Always learning, looking to improve and seeking innovative ways to impact pipeline growth.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. Our Values underpin everything we do.

• Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by  putting educators and learners at the center of everything we do.
• Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
• Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
• Action & Ownership - We have a bias toward action and empower teammates to make decisions.
• One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
• Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

Global Benefits

• Flexible/hybrid working 

• Remote First Culture

• Health Care Coverage*

• Tuition Reimbursement*

• Competitive Paid Time Off 

• 4 Self-Care Days per year

• National Holidays*

• 2 Founder Days + Juneteenth Observed

• Paid Volunteer Time*

• Charitable contribution match*

• Monthly Wellness Reimbursement/Home Office Equipment*

• Access to Modern Health (mental health platform)

• Parental Leave*

• Retirement Plan with match/contribution*

* varies by country

Seeing Beyond the Job AdAt Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!
 
Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.