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Senior Field Marketing Manager (Remote)

Sparrow

| 2023-12-12

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Job details
Company overview

Sparrow is a modern, leave management HR software - the first end-to-end solution for all kinds of leaves. With incredible traction, thousands of leaves managed - we are positioned to be an industry leader. Our leave specialists are experts that care about helping employers and employees when they need it most. With negligible customer churn and amazing customer testimonials, we know that our customers love us.

Our mission is to make it simple for companies to provide their employees with all kinds of leave (i.e. family, medical, etc.). Currently, the leave management process is painful, and inefficient for everyone - company leaders struggle to keep up with regulations and processes that change frequently, and the employees going on leave are overwhelmed by bureaucracy at an exceptionally important juncture in their career. Sparrow transforms this ordinarily tedious, error-prone, complex to remain compliant, and time-consuming process into a 30-minute end-to-end experience saving teams time (20 - 40 hours per leave) and money (up to $30K per leave).

Our company is growing rapidly and we are excited to hire a Senior Field Marketing Manager. We are looking for someone that knows how to: partner with Sales by solving to market level objectives; collaborate on solutions; execute those ideas from beginning to end. This role will have a tremendous impact on our sales motion and be a core component of the Marketing organization.

Sparrow is headquartered in San Francisco to support a nationwide team remotely. Sparrow is a diverse, highly talented, and supportive team. Together, we are hardworking, collaborative, smart, and humble—after all, we’re solving real problems.

Here's what you'll do:

Create pipeline nurture and closing programs. Working in collaboration with Sales, you’ll have a deep understanding of the sales motion to not only help Sales nurture existing prospects but also create programs to help them close existing pipelines.
Manage events from soup to nuts. The expectation here is that you understand the process and have executed events in a world-class fashion. From researching, to recommending, to negotiating, to pre-planning, logistics, managing budgets, schedules, all of this is old-hat.
Collaborate with content creators to enable the field sales team. As the closest partner to Sales, you’ll collaborate with them on Sales enablement tools to help them accelerate. In this collaboration, you’ll be the voice for Sales while you work with Product Marketing and Sales Enablement counterparts.
Execute full cycle event marketing. For the sponsorships that require it, you’ll have demonstrated your ability to proactively plan pre-event, at-event, and post-event activities; and execute on them. Everything from email, to social media, to direct mail.
Consistently report/analyze results. You’ll have a keen sense for data and have actively worked in systems like SFDC and marketing automation tools to report on your results, the funnel and its conversions.
Balance the needs of different Sales markets/motions. Different geos/markets can have a range of different budgets and tactics deployed. You’ll have demonstrated experience in balancing the varying needs of each market, while gaining leverage out of each, to then prioritize your quarterly plans.

Here’s what we’re looking for:

A top performer. You’ve managed Field Marketing programs in a high-growth company for 3-5 years.
Learner’s mindset. Highly self-directed, adaptable, and up for feedback and implementation in a fast-paced, always changing environment that has high-performance expectations while working collaboratively. You have a desire for helping customers and colleagues while defining and optimizing Field Marketing by working cross-functionally.
Customer and product-obsessed. Leave is complicated, complex, overwhelming/stressful. In order to excel in this role, you’ll need to have a deep understanding of how we help our customers to create more marketing programs to enable Sales growth.
Outstanding verbal and written communication skills. Clear, empathetic communicator able to balance rapport and problem-solving. You are great at communicating through email, chat, phone while displaying active listening skills and having strong follow-through and prioritization of time management.

To learn more about the Sparrow team and its benefits, check out our careers page. Our compensation packages are competitive and we believe in paying for performance.

Sparrow is proud to be an equal opportunity employer that believes in diversity. We hire great people from a wide variety of backgrounds because it makes us all stronger.

In your cover letter, please include answers to the following questions:

Why Sparrow?

Why are you a good fit for this role?

What are your feelings about puppies?

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