Marketing Data Analyst

SD Solutions is looking for a talented Marketing Data Analyst!

SD Solutions is a staffing company operating globally. Contact us to get more details about the benefits we offer.

Responsibilities:

• Work directly with the CMO and Marketing Operations team to offer insights into the performance of the marketing and sales funnel across various channels, stages, and campaigns.
  
• Perform deep data research and analytical work in order to provide data-driven insights and reports to our Marketing and Sales teams on campaign performance and ROI, lead attribution, and opportunity creation.
• Bring critical data to life through visualizations and produce actionable results that our business can leverage to set strategic direction and make decisions.
• Help build scalable solutions for individual campaign reporting needs.
• Create descriptive, diagnostic and predictive analytics & reporting solutions based on data trends found in lead generation and opportunity/revenue creation results.
• Run deep dive analysis on web site performance, trends, load time, and engagement activity.
• Annual projects: Analyze multitouch lifecycle of target accounts and measure effectiveness/predictability of the company's lead and account score
  algorithms.
• Ongoing: Assist Marketing Ops with Campaign Report and Dashboard creation and strengthen marketing and sales analytics using the Power Bi business intelligence tool.
  

Requirements:

• 2+ years professional experience as a performance marketing / marketing analyst, translating marketing or sales acquisition data into insights and solutions.
• Strong SQL understanding with experience in querying large, complex data sets.
• Experience with business intelligence tools such as Power BI or Tableau, and experience building reporting dashboards using these tools (Power BI preferred).
• Comfort with utilizing data from Salesforce.com, Marketo, Google Analytics, as well as tracking with analytics tools such as Google Tag Manager and Google Analytics.
• Excellent problem-solving, organizational, and analytical skills.
• Effective communication skills to present critical data to multiple stakeholders.
• Ability to meet deadlines while delivering high-quality work.
• Ability to influence and work with others in cross-functional teams.
• Results and measurement oriented.
• Comfortable working independently and ability to work efficiently with minimal supervision.
• Bachelor degree in Mathematics, Statistics, Computer Science, or related field.

An advantage:

• Prior execution of digital and offline channel attribution analysis.

About the company:

It is a global payables automation platform that provides a cloud solution to scale and automate global payables operations. The startup has already raised $565M funding.