Sr. Lifecycle Marketing Manager (Growth)

RevOps is on the hunt for a Sr. Lifecycle Marketing Manager to propel us into our next stage of growth. This role is the lynchpin to our Product-led Growth model and is considered a crucial hire.

Why does the world need RevOps?

Historically, sales teams have been forced to rely on spreadsheets and word docs for quoting or migrate to rigid CPQ systems which takes months to implement and require admin oversight. RevOps is the only PLG company in this space and the opportunity for growth is tremendous.

RevOps lets growing businesses leave rigid CPQ (Configure, Price, Quote) systems behind with templated quotes, approval workflows, and pricing guardrails to empower their teams and help sales reps win. We are disrupting legacy solutions in a $2T market where many SaaS companies are still relying on Word docs and spreadsheets to manage a patchwork process. Productboard, Loom, and Onna are just a few of the companies that use RevOps to send smarter sales deals and close deals faster.

What Will You Be Doing?

As the Sr. Lifecycle Marketing Manager, you will own every stage of the customer journey, with your North Star metric being product adoption and engagement. We’re looking for someone to own our Activation to Expansion pipeline, experimenting at every touchpoint to create exponential growth.

Your goal will be to get our newly signed-up users to find value in our product quickly, come back to use it time and again, and invite their colleagues to do the same.

Reporting to our Head of Marketing, this role will:

• Manage all aspects of customer lifecycle marketing

• Conduct in-app experimentation in conjunction with the product team to find new ways to decrease the time to value for our users
• Leverage marketing automation and triggers to engage and convert prospects and customers across the customer journey.
• Conduct A/B tests and analyze results to develop insights to improve campaigns.
• Understand the journey of newly acquired users and what leads them to become product qualified and adopted
• Create strategies and initiatives focused on customer retention at key points in their lifecycle
• Develop the reports dashboards that we'll use to measure program effectiveness.

What You’ll Have at Your Disposal:

• Full Suite of HubSpot tools (Sales, Marketing, Success, Operations Hubs)
• A team that’s fully aligned on the same goal
• A product and engineering team that is focused on giving you what you need to succeed
• In-App experimtation tool (Candu)
• Customer Data Platform (Segment)
• In-App Communication (HubSpot Chat)

Experience Requirements:

• At least 4 years in a similar role
• Experience with PLG model a must!
• Understanding of creating growth loops and working closely with a product team on growth experiments.
• Deep understanding of statistics
• Experience owning marketing automation tools such as HubSpot is a must
• Experience working cross-functionally with product teams
• A background in SaaS
• Comfort with working in an early-stage startup and all the ups and downs that come along with it.

Come join our rocket ship that is set to blast off towards planet unicorn!

Why work with us?

• Ownership & impact
• Remote-first team
• Perks including unlimited PTO, healthcare, parental leave, and a company that cares about its employees