Performance Marketing Specialist

OurFamilyWizard is a technology company on a mission to help families thrive across all of life’s circumstances. We bring together two leading family management brands: OurFamilyWizard, the world’s most trusted co-parenting application, and Cozi, the #1 family organizing app.

Cozi is the leading family calendar and organizing app, helping millions of families manage busy family life and receiving over 250,000 5-star ratings. OurFamilyWizard is a SaaS technology platform that enables families to co-parent seamlessly across households. Nearly one million parents and family law practitioners have leveraged OurFamilyWizard to coordinate schedules, record documentation, exchange digital payments, and settle disputes. Together, the platforms provide a holistic set of solutions for all types of families.

We recently received a private investment round from Spectrum Equity, putting Cozi and OurFamilyWizard in the same neighborhood as Grubhub, Ancestry.com, Headspace, and others. We are looking for passionate team members to join us in accelerating our growth to the next level by reaching the millions of families who can benefit from our technology solutions.

As a Performance Marketing Specialist you will play a critical role in scaling Cozi and OurFamilyWizard awareness and acquisition. You bring a blend of analytical and creative skills, and you are passionate about helping parents improve their lives through our technology solutions.

What you will accomplish:

• Create, implement, and optimize campaigns across multiple paid acquisition channels including paid social (Facebook and Instagram), Google Search, Apple Search, and mobile app marketing.
• Collaborate with the Marketing team on the execution of campaigns across additional channels including email, organic social, affiliates, and ambassadors
• Propose new customer acquisition channels and targets in partnership with the Marketing and Business teams
• Analyze, compile, and report on campaign performance to stakeholders
• Be the subject matter expert for acquisition channels and channel quality
• Develop a deep understanding of the Cozi and OurFamilyWizard customer, customer segments, and product offerings so that you can craft stories and messaging that help families become passionate about our products
• Collaborate with product, engineering, and marketing to ensure customer acquisition success factors (e.g., channel tracking, landing page optimizations, post-install behavior tracking) are known and understood
• Manage the campaign process including schedules, creative asset creation, materials, and operation details

Who you are:

• Demonstrated record of success driving customer acquisition and/or revenue
• Experience marketing digital consumer products, preferably consumer mobile apps
• Knowledge of best practices and optimal campaign setup for mobile app install campaigns on Facebook/Instagram, Apple Search Ads, Google Mobile App Ads, and Google Search Ads.
• Data-driven and always seeking the truth when evaluating campaigns and efforts against business goals
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities

What you bring:

• 3+ years in a marketing role focused on consumer engagement with digital products or services
• BA/BS in Marketing or related field
• Strong analytical and critical thinking skills
• Experience with mobile attribution platforms like Appsflyer and product analytics platforms like Mixpanel and Google Analytics

Why Join?

Great mission. Creating a safe and productive environment for families to co-exist is extremely important for us; we’ve been doing it for 20 years and are deeply motivated by adding value to the lives of parents, children, and practitioners.

Growing team. While we’ve been around for a while, we continue to evolve and innovate. That’s what keeps us going! You’ll have an opportunity to contribute meaningfully to our organization as we hit our second stride.

Amazing culture. We have a positive and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together, we aim to be smart, humble, hardworking and, above all, collaborative.

Here’s a list of our key benefits:

• Full Medical: OFW Pays 100% of the premium for employee AND additional family members
• 401k: Up to a 4% match with immediate vesting
• 12 weeks paid leave for all new parents
• Learning & Development stipend for employees
• Supportive and flexible working environment

Come As You are!

OurFamilyWizard provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.