Affirmity, a part of Learning Technologies Group (LTG) and a worldwide provider of D&I and Affirmative Action software, consulting services, and training solutions, is looking for a proven social media and marketing coordinator to grow and nurture the online presence of our PDT Global brand through digital and social media channels.
Working directly for the Product Marketing Director for Affirmity, and taking day-to-day direction from the content team (part of the central services team at our parent company, LTG), you’ll be primarily responsible for developing our global social media strategy and powering the growth of our social media communities.
From assisting with the management of our website, to promoting our brand via engagement on LinkedIn, Twitter and YouTube, you'll play an important role in the team, contributing to key marketing projects and demonstrating our thought leadership capabilities.
The role is for a UK-based remote worker and is a part-time, contractor position with the possibility of becoming full time in the future.
About you
- You have at least 1-2 years’ experience in developing and executing social media campaigns for a B2B audience, ideally with experience creating social campaigns for HR/L&D and D&I audiences.
- You’re a great communicator and copywriter, comfortable writing social media posts within our tone of voice guidelines to create clear, compelling copy that connects with the target audience
- You have the ability to analyse the performance of and suggest improvements to social media campaigns
- You’re process-driven and detail-oriented
- You’re highly collaborative and enjoy working with people who are experts in their field
- You are creative and can generate innovative ideas
- You understand the latest trends and best practices of social media marketing
What you’ll be doing every day
- Develop our global social media strategy
- Own the social media calendar, identifying relevant themes and topics to post
- Collaborate with brand marketing, content team, and subject matter experts to support communication of value propositions, campaign messaging, and sharing of assets
- Research, write, edit, and post compelling and purposeful social media content that drives engagement and conversions
- Coordinate with the marketing design and content teams to generate digital marketing materials (when needed) and social images
- Schedule social media posts on a cadence that maximises value
- Collect, analyse and report on social media metrics
- Maintain the master catalogue of image and video content marketing assets and articles
- Maintain and update website content
- Establish and maintain strong relationships across the Affirmity/PDT team, LTG Central Marketing, and other departments
- Other responsibilities as needed
Why you’ll love it
- You’ll have a voice and integral role in shaping messaging into social strategies that drive results
- You’ll be part of a fun and collaborative team of content writers, website designers, graphic and digital professionals who strive every day to create their best work
- You’ll work directly with subject matter experts who appreciate the rarity and value of writing talent
- You’ll get to research and post on interesting topics in the diversity and inclusion space, with a view toward improving the working lives of people around the world
- You’ll see the impact of your work on the success of Affirmity/PDT Global and other LTG businesses
The salary range for this position will depend on experience
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
