Learning Technologies Group (LTG) is looking for a proven B2B Digital Marketing Director to lead online campaigns across multiple brands. This role is being hired to join our internal marketing agency, a team of specialists who partner with brand-aligned marketers to bring creative strategies to life.
If you join the team, you will enjoy:
- Encouragement to lead - you will be trusted as a proven expert and given the autonomy to guide our teams to success
- Agile working - many of our brands are keen to try new initiatives across our digital channels. You will be working to optimise multiple platforms and brands, able to drive strategy but not afraid to get stuck in with delivery too
- Creative thinking – there will be plenty of opportunities to make an impact across all of our brands (from planning and strategy to execution and optimisation), making a difference in the success of the business
Key responsibilities include:
- Being the ‘go to’ expert for all digital and demand channels, offering actionable recommendations to stakeholders and being prepared to react quickly
- Leading all online campaigns, collaborating with brand-aligned marketers closely to understand the goals of each business for improved lead generation
- Managing a talented team - ensuring their professional development is ongoing through regular coaching and on-the-job support
- Allocating support across the business - managing team resource in accordance with hours given to each brand (created by revenue and growth goals)
- Supporting each brand to get the highest return from their allocated team time via the channels you are responsible for
- Partnering with other teams in areas of expertise such as web, events, content and operations to ensure that demand best practices are always considered
- Ensuring all stakeholders are aligned to the activity being recommended to achieve business goals - using experience and influencing skill to make recommendations
- Supporting the brand teams with crafting and issuing of expenditure requests with clear spend justification and expected rationale for ROI
- Setting up, optimising and maintaining ad platforms and sponsorships
- Monitoring performance within all platforms - always seeking to lower CPL
- Analysing and tracking digital spend accurately, including mapping per-brand spend to financial journal entries
- Managing sponsorship requests and contracts, including approvals and legal review
In order to benefit from the fantastic things that LTG has to offer, you will be:
- Highly experienced in leading teams within matrix organisations or agency-side (must include B2B, industry experience is a huge bonus) - understanding the challenges that come with multiple requests from various stakeholders and limited time
- Expertly skilled in prioritisation - with the ability to make recommendations against time sinking activities. Time is our key currency here - each brand has a set of hours to ‘spend’ on digital and demand, keeping to this is key to our overall success
- Experienced with marketing automation (bonus points for Pardot) and Google Analytics
- Able to use Salesforce and interpret data to a good level
- Highly resilient and able to pivot on recommendations when the business changes directions
- Experienced working on data migrations
- Fiscally competent - treating company money as if it is your own
- A strong influencer and expert communicator - able to draw upon solid experience, you will be able to communicate their recommendations and why it is the right step for the business in a succinct manner, minimising wasted time
- Personable - this is a stressful time for the extended marketing team, particularly as it relates to the current skills gap within this division
- Supportive - this role includes important people management responsibilities. You will be a proven manager of talent and able to organically nurture, support and guide wherever the opportunity arises
- Good humoured and keen to work in a ‘roll up your sleeves’ environment
About the company:
Learning Technologies Group is a leader in the high-growth workplace learning and talent industry. The Group offers end-to-end learning and talent management solutions ranging from strategic consultancy, through a range of content and platform solutions to analytical insights that enable corporate and government clients to meet their performance objectives.
LTG is listed on the London Stock Exchange Alternative Investment Market (LTG.L) and headquartered in London. The Group has offices in Europe, the United States, Asia-Pacific and South America.
LTG’s businesses are at the forefront of innovation and best-practice in the learning technology sector, and have received numerous awards for their exceptional performance. Our portfolio of brands represents the best of breed and they are acknowledged throughout the industry as market leaders.
For more, visit ltgplc.com.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
