Marketing Director

LATOKEN Digital Wallet is growing 35-100% per month on the multibillion money users worldwide market.
We made financial account opening as easy as on Instagram.
Yet, more people need to manage money rather than photos.
We will be bigger than the social wallet.

Mission: To create and roll out marketing strategy across the whole company to ensure correct brand positioning and create a community of brand supporters to increase brand awareness and growth of market share.

Main performance number: % LATOKEN's market share among Top 100 crypto exchanges MoM
Second performance number: Fees Collected
Third performance number: Number of times LATOKEN was mentioned in Tier 1-2 media outletsFunctions:

• Influencer and blogger marketing: Integrate top bloggers and influencers into LATOKEN affiliate marketing programs.
• Partnerships: Build partnerships with trading academies, financial institutions, payment providers, etc.
• Funnels: Develop smart automated funnels (ads based on the CRM funnel stage).
• Funnel improvement: Improve the funnel analytics (based on the pixel, microtargeting, and other tools) to have the best-in-class customer behavior analysis and targeting.
• Call center: Build an anthropomorphous robot call center to upsell the next stages.
• Smart frontend: Develop predictive-analytics-based interfaces that change the flow or ads based on the users’ behavior.

Requirement skills and experience:

Hard Skills:

• 7+ years of experience in fintech/crypto Marketing A proven track record of 5x-10x market share growth in similar industries is a must.
• Experience in AGILE methodology.
• 3+ years of experience in a CMO position (CEO-1 responsible for marketing).
• Experience in working with big marketing budgets and large scale companies C1 level of English is a MUST. No exceptions.
• Another widely used language mastery is a plus.

Soft Skills:

• Team player Ability to think independently, efficiently, and fast Eagerness to work in a high-caliber team of professionals Zero tolerance for mediocre performance and excuses.
• Ability to achieve 4x-6x growth with single-digit (%) budget increase.

Reward:

• We give proof that a teammate's life made an impact - LATOKEN share in Nasdaq index and millions in your pockets from vested options.
• Breakthrough technology and Product - Market - Timing Fit.
• Worldwide multibillion users market.
• 2x traders growth CAGR and 4.7 Google play rating.
• Multibillion worldwide market.
• Join us to build the first digital exchange wallet with a billion users.
• Feel a great fit - apply now or forward to a great candidate.