EVERFI is an international technology company driving social impact through education to address the most challenging issues affecting society ranging from financial wellness to mental health to workplace conduct and other critical topics. Founded in 2008, EVERFI’s Impact-as-a-Service TM solution and digital educational content have reached more than 41 million learners globally. In 2020, the company was recognized as one of the World’s Most Innovative Companies by Fast Company and was featured on Fortune Magazine’s Impact 20 List. The company was also named to the 2021 GSV EdTech 150, a list of the most transformative growth companies in digital learning. Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, as well as Advance, Rethink Education, Rethink Impact, The Rise Fund, and TPG Growth. To learn more about EVERFI and how you can #answerthecall please visit everfi.com or follow us on Facebook, Instagram, LinkedIn, or Twitter @EVERFI.
The goal of the Marketing Automation Specialist is to help streamline and automate email marketing. This role will focus on combining data, marketing automation, and content to increase marketing campaign efficiency.
Responsibilities:
- Create workflows, build audience lists, and segment databases to help set up marketing campaigns
- Assist in the maintenance of the Email Service Provider (Marketo)
- Manage the day-to-day operations of Email Marketing, production and execution of email programs through our marketing automation platform (Marketo)
- Collaborate with content and design teams to develop effective messaging and creative content for campaigns
- Partner with the digital media team to develop and deploy effective marketing landing pages
- Develop reports and dashboards measuring performance and enabling stakeholders to understand performance of marketing emails and landing pages
- Help execute strategy utilizing A/B Testing to improve performance of marketing emails, SMS messaging, and landing pages
- Collaborate with the digital marketing team to improve marketing attribution and related reporting
- Develop documentation around on the marketing systems, processes, and best practices
- Closely partner with the marketing team to drive strategic growth through outbound activities
- Measure and analyze campaign performance, including email and conversion metrics and down-funnel attribution
- Provide recommendations based on Marketo data to improve engagement and conversions of future campaigns
- Troubleshoot Marketo integration issues and assist in the integration of additional platforms
- Other job-related duties as assigned
Skills, Experience, and Qualifications:
- Bachelor's degree or equivalent combination of education and relevant work experience
- Minimum of 2 years of working in a marketing automation platform; Marketo experience is highly preferred, Salesforce is a plus
- Minimum of one year of experience developing and optimizing marketing automation strategies
- Highly analytical with ability to derive insights from data and make broader optimization recommendations to improve email performance
- Demonstrated advanced proficiency with spreadsheets
- Proven ability to handle multiple changing projects at one time with attention to detail and quality execution
- Fundamental knowledge of HTML and CSS
- Experience with Google Tag manager/UTM codes is a plus
Work-life, culture, & perks:
- Competitive base salary and bonus potential
- 401k program and equity plan
- Comprehensive health care and excellent parental leave benefits
- Flexible PTO and generous holiday schedule
- Casual work environment
- Annual company-wide retreat
- Opportunity to work with talented people who have fun in the workplace
Company Values:
We’re looking for future team members who are energized and inspired by our values, as well as people who bring new backgrounds, perspectives, and experiences. At EVERFI, our eight core values are an active part of everything we do:
- Relationships First
- Demand Excellence
- Embrace Diversity of Thought & Drive Change
- Act Like an Owner
- Always Show Up
- Share the Credit
- Require Honesty & Positivity
- Always Ask: “Did I Matter Today?”
EVERFI appreciates your interest in our company as a place of employment. It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. EVERFI will provide reasonable accommodations to qualified individuals with disabilities.
