EVERFI is an international technology company driving social impact through education to address the most challenging issues affecting society ranging from financial wellness to mental health to workplace conduct and other critical topics. Founded in 2008, EVERFI’s Impact-as-a-Service TM solution and digital educational content have reached more than 41 million learners globally. In 2020, the company was recognized as one of the World’s Most Innovative Companies by Fast Company and was featured on Fortune Magazine’s Impact 20 List. The company was also named to the 2021 GSV EdTech 150, a list of the most transformative growth companies in digital learning. Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, as well as Advance, Rethink Education, Rethink Impact, The Rise Fund, and TPG Growth. To learn more about EVERFI and how you can #answerthecall please visit everfi.com or follow us on Facebook, Instagram, LinkedIn, or Twitter @EVERFI.
The Manager of Customer Marketing develops and implements marketing campaigns and events for EVERFI’s customers with the goal of driving customer engagement, satisfaction, and retention. The Manager of Customer Marketing collaborates with the Account Management team to establish marketing goals for each customer and defines needs and requirements for customer launch events in order to help customers showcase their commitment to the community and connect with the students who are benefitting from their educational investment.
Responsibilities
- Establish marketing goals for each customer in assigned portfolio in collaboration with the Account Management team
- Develop marketing campaigns and events using existing frameworks and templates to help customers promote their EVERFI education program in collaboration with the Account Management team.
- Support the execution of marketing campaigns for EVERFI’s highest-value customers in collaboration with Customer Marketing leadership. This includes, but is not limited to, event planning support, content creation, meeting preparation, etc.
- Establish the requirements for creative assets in collaboration within internal Creative Services team and external vendors, including collateral, videos, social media campaigns, case studies and other marketing materials
- Define needs and requirements for customer launch events, including logistics, design, signage and attendee management, social media strategy, and drafting of press materials.
- Maintain knowledge and understanding in applicable industries served by the organization (e.g. financial services, healthcare, tech, etc.) and how EVERFI’s products support industry relevant education
- Support and coordinate operational activities needed to prepare and execute complex events both virtually and in person
- Other job-related duties as assigned
Skills, Experience and Qualifications
- Bachelor's degree or equivalent combination of education and experience
- Minimum of 3 years of related marketing experience
- Project management experience preferred
- Strong collaboration skills
- Experience creating and supporting marketing campaigns
- Ability to adapt messaging to different audiences
- Strong verbal and written communication skills and ability to articulate thoughts concisely.
- Copy editing skills
- Experience managing medium to large events
- Experience with Adobe Creative Suite preferred
- Experience running campaigns and/or direct-response marketing
- Experience using a Marketing Automation Platform preferred
- Experience using a Customer Relationship Management system, Salesforce preferred
- Ability to travel up to 25%
Work-life, Culture, & Perks:
- Competitive base salary and bonus potential
- 401k program and company match
- Comprehensive health care and excellent parental leave benefits
- Flexible PTO and generous holiday schedule
- Casual work environment
- Opportunity to work with talented people who have fun in the workplace
Company Values:
We’re looking for future team members who are energized and inspired by our values, as well as people who bring new backgrounds, perspectives, and experiences. At EVERFI, our eight core values are an active part of everything we do:
- Relationships First
- Demand Excellence
- Embrace Diversity of Thought & Drive Change
- Act Like an Owner
- Always Show Up
- Share the Credit
- Require Honest & Positivity
- Always Ask: “Did I Matter Today?”
EVERFI appreciates your interest in our company as a place of employment. It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. EVERFI will provide reasonable accommodations to qualified individuals with disabilities.
