Product Operations Specialist, Growth

Doorstead is looking for an entrepreneurial and customer-obsessed leader to join our Product Operations team!

Our Industry

There are 20 million single family residences (SFRs) in the United States, more than 19 million of which are owned by 15.5 million “very small investors,” individuals or families who own one or two units. For these rental property owners, there is little in the way of data or technology to help them understand the market rental rates for their property, find and market to the highest quality prospective tenants, and manage the ongoing maintenance of their rental units with minimal headache. Pain points like these are why more than a third of all SFR owners turn to property managers for help.

Full-service property management for SFRs is a hyper-local and highly fragmented business. And just like the owners, property managers have little in the way of data, tools, and automated processes to enable them to scale and work smartly. Further, there is a misalignment of incentives between traditional property managers and the owners they represent – managers can promise a high rental rate to win the business but do so without consequence if they secure a lower rate. They pitch fast leasing timeframes but have no skin in the game when vacancies stretch from weeks to months. Missteps on both of these fronts come at a high cost; they often are the difference between a homeowner making or losing money on their rental property each year.

Our Company

Doorstead (DRE# 02089344) is here to address these pain points and more which have long been considered “unfixable” by property owners. Doorstead is a full-service, digitally-driven property management company that puts both the owner and tenant customers at the center of what they do. For owners, they eliminate uncertainty by guaranteeing market rents, caps on vacancy, and cash flow. The company invested early in building local data sets and machine learning models, leveraging tens of attributes for a given home to predict market-clearing rents that minimize vacancy while maximizing owner cash flow. The Doorstead guarantee gives owners peace of mind while aligning incentives of the owner and manager.
In less than 2 years of operations, we’ve booked 8-figure gross rents, indexed rental prices for over 10MM properties, and raised $17M+ from the investors who backed Redfin with participation from executives at Opendoor and Uber. We believe that without the smart, hard-working individuals that make up our winning team, we would not be where it is today. We have a once-in-a-lifetime opportunity to reimagine an entire industry and create the right way for today.

The Role

As a member of the Product Operations team focused on Growth, you will have the opportunity to define, scale, and optimize Doorstead’s growth channels across our portfolio of properties and 3+ markets.

On a typical day, you will work with our Sales, Marketing, and Pricing teams to optimize the tools the team is using, the levers in our growth funnel, and our future Growth programs. This will include building Salesforce tooling and reporting, experimenting with our incentives program, and owning a significant portion of our Growth roadmap. The right person will be excited by the challenge of owning the first touchpoint with our property owners and will be a champion for the customer experience.

The right candidate for Doorstead will be someone who can:

• Own. You will be directly responsible for maintaining and optimizing our Growth systems, identifying and delivering against opportunities to make us 1% better every day.
• Analyze. You can derive insights from a data set and create new insights to investigate trends or define success.
• Collaborate. Making progress means partnering with Product, Engineering, Operations, Support, Sales and Marketing. You sit at the center of our Growth platform providing stakeholder management up, down, and across the organization.
• Envision. You’ll work directly with business and product leadership, bringing insights into our planning process to build and prioritize the Growth roadmap.
• Experiment. Projects don’t start and end on the roadmap. You know how to design an experiment to inform new projects or to iterate on what we’ve already launched.
• Execute. You can deliver against a timeline and clearly define how to measure success.
• Scale. You own best practices and process documentation across the organization. Team members have the resources to be productive and the feedback channels that will inform what we build next.

Your Passions & Experience

• 5+ years of experience in product management, product operations, growth strategy, or growth operations
• Proven track record of delivering large-scale and cross-functional initiatives
• Experience with growth funnel optimization or managing supply growth channels within a tech-enabled marketplace
• Experience with CRM and sales tooling (ie Salesforce, Outreach, or Gong)
• Excellent Excel & SQL comprehension
• Excellent communication skills for technical and non-technical audiences
• Demonstrated passion for building world-class customer experiences