Head of Brands - Trade Marketing & Services
Dialog
| 2024-09-03
Develop and execute comprehensive strategies for the respective category that align with overall brand objectives.
Conduct market research and competitive analysis to identify trends, opportunities, and threats within the category.
Collaborate with business units for new product development and ensure brand standards end to end Go to Market execution on time in full
Responsible for annual budget planning and monitor and manage allocated budgets effectively
Develop communication strategies with the brands team and ensure efficient and effective execution.
Conduct post-campaign evaluations to measure campaign performance against ROI and KPIs
Develop high-quality marketing materials to align with brand standards
Develop overall trade marketing strategy to maintain the leadership in Share of Visibility and Share of Noticeability and retailer NPS.
Ensure the efficient & effective quarterly execution of trade marketing strategies
Maintain strong relationship with regional sales team and execute periodic audits on brand visibility and noticeability
Not available
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