Growth Hacker - Churn Management in Sri Lanka at Dialog

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Growth Hacker - Churn Management

Dialog

| 2023-09-29

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Responsible to develop a comprehensive & effective Churn management strategy to Mobile Business
Crafting Data insight driven retention strategy using Internal BI Data, Market Research Data & feedback from on ground market visits
Understand business problems related to Churn, identify customer segments at high risk of churn, and innovate/develop targeted campaigns.
Identify customer journey gaps related to churn, develop and implement strategies that improve the overall customer retention journey experience.
Stay up to date with the latest growth hacking trends and tools and apply them to the Dialog Axiata PLC's business
Experiments using AB testing and identify optimal campaigns to drive retention targets and deploy in production environment.
Drive downstream push/pull channel automation to execute campaigns and achieve business targets
Continuous tracking of implemented campaigns to ensure set KPIs are achieved.
Drive and establish world class AI/ML based automated platforms for churn management process

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