Responsible for developing and implementing a go-to-market plan, working with Business, Sales, and Agencies to execute on all platforms.
Required to establish channels of communication to ensure partners and customers have access to marketing tools, and to develop customized solutions for partners.
Responsible for designing and overseeing all aspects of digital marketing activities including marketing database, email, and display advertising campaigns.
Need to develop the marketing plans for the Mobile Financial Services products in line with Divisional objectives.
Required to identify the latest trends and technologies affecting FinTech industry.
Responsible to ensure effective campaigns are driven to support BU to increase active use of products.
Responsible for assisting to prepare corporate proposals and customer presentations to update user requirement.
Required to coordinate with our content manager on the scope and direction of content creation.
Ensure to evaluate important metrics that affect our website traffic, service quotas, and target audience.
Required to carry out research for different brands to identify the pulse of the customers and market and inform senior management.
Accountable for creating and generating appropriate reports for senior management decision making.
Ensure processing of all marketing related expenses in a timely manner.
Required to maintain effective internal communications to ensure that all relevant divisional functions are kept informed of marketing objectives.
