Senior Content Marketing Manager

Crowdbotics is a new way to build software using modular parts and a visual build tool.

As our Senior Content Marketing Manager, you will be tasked with overseeing the development and implementation of content marketing strategies, and with guiding the team that executes them. You will partner with our director of marketing to co-own our overall growth plans, understanding our offerings and target audiences, and ensuring that our content marketing projects are completed on time and on budget. You will lead our strategic efforts to develop, implement, track and optimize our content production across inbound and outbound channels. Additionally, you will focus on the execution of campaigns, generation of content and coordination of advertisement programs with focus on demand generation and brand awareness.

This position will report to the Director of Marketing.

Responsibilities:

• Oversee the creation of an annual content marketing plan and calendar.
• Create repeatable frameworks to ensure a high level of output across a growing marketing function.
• Build and execute on content marketing strategies that can support a mix of organic and paid marketing channels.
• Own company messaging on social media, in blog posts, on our website, and in our outbound sales enablement materials.
• Build teams and plans to turn our content marketing channels into scalable engines of growth.
• Define and execute our SEO strategy with the goal of making organic traffic our #1 source of new inbound revenue by 2023.
• Own the tracking, reporting, and optimization of content channels and projects.
• Increase our month-to-month installs attributed to content and build a playbook on how to have continual growth month after month.
• Create strategies and tactical plans to nurture leads and build brand engagement.
• Co-create a communication and engagement strategy for the entire organization.
• Collaborate cross functionally with other teams to establish growth priorities, goals, and develop creative and tactical plans to deliver on those targets.
• Develop creative ways to distribute content, both existing and repurposed, and promote Crowdbotics to new audiences.
• Assist with the creation of organic campaigns across the funnel to continue growth in brand awareness and to acquire new users.
• Stay on top of content marketing trends to fuel our growth.

Requirements:

• Undergraduate degree in Marketing, Business, or related field.
• Experience in a leadership position managing a team.
• Excellent analytical skills, adept at interpreting data, spotting trends and using to inform strategy and scale growth.
• Experience building complex content marketing programs, audience segmentation, and reporting on the results.
• Experience managing a content marketing budget and tracking outcomes for that spending.
• Intimate understanding of traditional and emerging marketing channels.
• Excellent communication skills; ability to present plans and talk strategy with internal clients.
• Strong brand and campaign experience, demonstrable evidence of delivering impactful campaigns that move the needle in brand metrics.
• Ability to make things happen and to genuinely deliver at Crowdbotics.
• A positive energy, collaborating and connecting with people from across the team.
• Proactive and output orientated and comfortable with remote work.
• Ability to think creatively and innovatively.
• Professional judgment and discretion.
• Analytical skills to forecast and identify trends and challenges.

Crowdbotics is a new way to build software using modular parts and a visual build tool. We’ve made a bet that the people building products and companies around Crowdbotics represent a new kind of software creator that, if we do our job right, will become the new normal for how people build software in the next decade — with readymade parts, cloud talent, and automated tools that empower everyone to be a maker. We see this as the future, and our customers, investors, and the market do too.To that end, Crowdbotics is creating what we call an “Operating System for Application Development”.What exactly does this mean?Contemporary application development requires the use of multiple tools and processes that are often spread across multiple disconnected systems. The Crowdbotics App Builder seeks to unify all these tools and processes into a single system with 4 key facets:

1. No-code engine which enables users to build applications without coding, including a way to create database models visually, import screen layouts and designs from common development tools, and visually link screens to external services.
2. Workforce management which enables a user to source talent from a curated menu of Crowdbotics experts who can help take your product over the finish line.
3. Process and Project Management: We enable a user to manage all aspects of their agile development process, including tasks, milestones, and deadlines.
4. Deployment and post-deployment maintenance which allows the user to one-click deploy their application to various cloud providers (Heroku being the most popular), app stores, and to provision and manage other infrastructure resources seamlessly.