At Bluebeam we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected and safe and improve the lives of design and construction professionals everywhere.
The Marketing Automation Manager (MAM) is responsible for creating, deploying and managing the effective use of Bluebeam’s marketing automation tools within the EMEA region. This role will work closely with the Global Marketing Automation Managers as well as Regional Marketing Managers in the EMEA region to enable a global lead lifecycle framework, automated forms, triggered and outbound emails, and marketing segmentation. This role is key to maintaining high quality campaigns as well as a clear understanding of marketing’s contribution to revenue. The MAM also delivers performance results from Salesforce and Google Analytics to provide insight for future automated campaigns.
Key Responsibilities:
- Oversee collaboration between the Sales and Demand Generation teams, lead, develop and execute vision for marketing automation programs, identifying and pitching new campaign opportunities that support business objectives
- Design, build, launch, and maintain new automated email programs such as shopping cart abandonment, post purchase, upsell, cross-sell, and reengagement programs
- Work with Web team to develop new Pardot Form templates and implement Pardot Forms and Pardot Form handlers as necessary
- Guide the Creative team through development and iterations of email templates
- Partner with Sr. Salesforce Admin and Salesforce Admin to map Pardot and Salesforce CRM fields to support implementation of marketing automations. Work together to eradicate errors between the two systems, identify root causes and develop action plans to resolve issues in a timely manner.
- Collaborate with Director of Marketing Operations to develop executive dashboards and show how Marketing efforts are driving revenue & ROI
- Seek input from Sales and Marketing teams in order to maintain and iterate lead scoring and grading models
- Set-up and maintain reply mail management
- Drive A/B testing for email content and subject lines and report out finding
- Produce monthly email performance reports
- Manage and optimize email segmentation and overall list hygiene
- Influence process improvement
- Ensure adherence to CAN-SPAN, GDPR, CASL, and other regulatory requirements
What we would like to see in you:
- 5+ in a marketing automation role with +2 years of Salesforce and Google Analytics experience
- Strong Communication skills
- Project Management skills
- Degree qualified
Required operational expertise in:
- Salesforce CRM
- Pardot
- Marketo experience desirable
- Creating forms and landing pages within Salesforce
- Google Analytics
- Microsoft Outlook
What we offer:
- People-focused, entrepreneurial start-up culture with the backing of a stable, global, corporate entity - Nemetschek
- Competitive compensation and benefits package
- Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
- You will have the opportunity for continuous professional development
If you think we just described you, please send us the following:
- Your CV
- Optional - a cover letter that includes your specific interest in this role
Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, colour, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
About Bluebeam
The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying jobsites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 1.6 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany, Australia and the UK.
Come design and build your future with us.
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