About Us
LTK is the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, the company’s mission is to empower the world’s premium lifestyle creators to be as economically successful as possible.
Now in its 10th year, LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers.
LTK is the most trusted and effective business-enablement platform for creators, powering their universal LTK Creator Shops™. More than 5,000 retailers employ the LTK Brand Platform for performance-driven campaigns, paid collaborations and content licensing, and invested more than $1 billion in influencer marketing through the LTK platform by summer 2021.
Shoppers purchase more than $3 billion in products annually on the LTK platform and app. LTK is headquartered in Dallas, TX with teams in the UK, Brazil, France, Germany, Australia, China and South Korea and clients in more than 100 countries.
Product Marketer, Consumer Platform (shopper focus)
Reports to: Senior Director of Product Marketing, Influencer Platform
Location: open to Remote
The Role
Responsible for helping our customers find success with our features, products and platform, the Product Marketer will shape our product offerings and how we position them internally and externally. This dynamic, high-impact position will collaborate closely across functions including Product, Engineering, Data, Creator Success, Sales, and Marketing to drive product awareness, adoption and retention among LTK shoppers in the app and on desktop.
Key Responsibilities
- Plan and execute high-impact launches for our shoppers.
- Collaborate to define positioning statements and messaging for products, apps and key features.
- Initiate product campaigns that are appropriate for different segments of shoppers.
- Plan, write and distribute short-form and long-form content that helps acquire, retain and grow LTK shoppers.
- Work with Marketing to build campaigns that highlight the latest LTK features.
- Monitor competition and assess features/benefits to make recommendations for LTK.
- Utilize insights to measure, monitor and optimize the success of product marketing programs, content and campaigns.
- Serve as the subject matter expert for LTK Shoppers and evangelist for the rest of the company.
Experience:
- 5+ years of experience launching & scaling consumer apps for global consumer and/or media brands.
- Proven experience in growing consumer businesses through sustained customer engagement.
- Deep, established proficiency in storytelling and narrative-building.
- Expertise knitting together a broad range of customer listening posts and data sources such as audience research, community feedback, customer support, behavioral analytics, etc.
- Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative functions on driving growth through product marketing initiatives.
Preferred capabilities:
- Remarkable attention to detail and organizational skills, with the ability to prioritize effectively and toggle between long-term strategies and short-term tasks easily.
- Exceptional writing and editing skills.
- Ability to get results in a collaborative, fast-paced environment.
- Strong analytics and business acumen, leveraging results to make recommendations for future actions.
- Positive and entrepreneurial-minded team player with an internal drive to hit goals and deadlines.
- Scrappy and self-directed style.
What's in it for you?
- Interesting problems to solve
- Competitive comp and benefits including retirement plans
- Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
- Disrupting the retail industry!
- Work and workout from home with our live Virtual Fitness Classes!
- Virtual Company Happy Hours and Virtual Team Events!
What you have to look forward to when you work or visit for team huddles a LTK Office:
- Fully stocked bars and kitchen (free snacks all day!)
- Catered meals weekly
- Monthly Chair massages
- Laidback office environment
- Monthly themed Happy Hours!
- Free access to state of the art gym while working in or visiting our Dallas HQ
- Free Covered Parking on-site while working in or visiting our Dallas HQ
____
For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of rewardStyle are considered the property of rewardStyle and are not subject to payment of agency fees.
rewardStyle is an Equal Opportunity Employer.
