Strategic Account Based Marketing Manager

vFairs - Strategic Account Based Marketing (ABM) Manager- Worldwide

PRODUCT BACKDROP

vFairs is leading the way by breaking barriers in the events industry. Our traction can be seen by the fact that we were featured in the top 100 fastest-growing SMB startups in North America by Latka Magazine.

What we do

vFairs helps organizations host epic online, hybrid, and in-person events. We offer a platform where event organizers are empowered to stretch their network and reach a globally dispersed audience all while creating a memorable impact with rich 3D designs, data for days, and a destination where attendees can interact and network using the best-in-class chat and webinar tools.

vFairs has helped top organizations like Nestle, 3M, Unilever, UMUC, and American Airlines host amazing Virtual Career Fairs, Online Trade shows, Virtual Open Days & more.

About this role

In this role, you will be a strategic contributor and own Account Based Marketing at vFairs. You will be responsible for the research, strategy, and implementation of Account Based Marketing (ABM) campaigns and tactics to boost revenue metrics. vFairs is a data-driven organization, as the Strategic Account Based Marketing Manager, you will share the same value and will approach solutions with a data-driven mindset! In this position, you will collaborate closely across marketing, sales, and SDR teams for a fully integrated experience.

Responsibilities

• Develop and manage strategy with multiple sales channels (i.e. channel partner)
• Craft hyper-relevant, tailored programs that nurture top accounts from prospecting, to close, to expansion
  
• Build and maintain a Playbook to house our Account Based Marketing Operations, Strategy, Handoffs, Mission, and Goals
• Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
• Iterate and optimize campaigns
• Provide transparent and ongoing reporting, campaign insights, and goal attainment to stakeholders
• Work with our Webcast team to design integrated programs before, during, and after live webcasts
• Work with the content teams to make content that our target and enterprise accounts are craving; creating the right messaging at the most optimal time
• Partner closely with SDR's and the Enterprise sales team to select the right target accounts, and develop & launch programs to win top logos

You will be an adventurer at vFairs while contributing to the team’s goal of maximizing our footprint in the Enterprise segment and building our brand upmarketRequirements

• Proven working experience as a Growth Marketer, ABM, Demand Generation, Business Development Manager, or a relevant role
• Excellent proficiency in English
• Proficiency in writing effective copy and composing convincing sales emails
• Excellent communication and negotiation skills
• Experience with any mainstream CRM (Hubspot is preferred)
• Experience with MS Office
• Proficiency in developing reports, analysis, and insights
• Ability to build rapport and collaborate with cross-functional departments
• BSc/BA in business administration, sales, or relevant field