Content Marketing Manager

Zinier is looking for a Content Marketing Manager to join our Marketing Team and help tell the story of Zinier.

If you are someone who has a passion for technology and startups, a natural knack for turning the bits and bytes into compelling stories, and believes in making a difference for the world’s 2.7B deskless workers engaged in field operations, let’s talk!

This role reports into the VP Marketing and will collaborate with internal teams and external stakeholders to drive meaningful customer engagement at the top, middle, and bottom of the funnel.

What we offer:

• Identify key themes - Discover key topics and themes inline with the pain points of our target personas
• Own the content calendar - Develop and follow a strategic content marketing calendar to ensure consistent engagement throughout the funnel
• Maintain editorial standards - Review all customer-facing assets for grammar, voice, tone and editorial consistency
• Create exceptional content - Write blog posts, whitepapers, e-books, infographics, case studies, and whatever else will keep our target audiences informed and engaged
• Drive campaign excellence - Craft sales and marketing email campaigns to drive awareness and convert leads
• Measure, report, improve - Measure and report on the metrics that matter; constantly iterate and improve content performance

What you bring to the table:

• Bachelor's degree from a top tier university
• 3-5 years experience at a B2B technology company managing a blog, content creation, editorial team, and/or website
• Ability to write across multiple mediums: blogs, long-form customer stories, web, email, and social
• Strong editing and proofreading skills, and a total command of the rules of grammar
• Case studies or data showing proven growth of traffic and relevant business metrics from your content
• Working knowledge of Drupal (or willingness/ability to learn)
• Comfortable with the analytical side: SEO, keywords, Google Analytics, A|B testing, measuring content performance metrics
• Hungry, Hustler, Honest, Humble