Performance Marketing Manager

WeSchool is the leading Italian EdTech Company. We are on a mission to ensure learning never stops, our goal is to empower educators and students, and encourage them to innovate learning by making it more inclusive, collaborative, and engaging.

WeSchool will launch a new global B2C EdTech initiative during 2022 and is looking for a Performance Marketing Manager that can drive acquisition/new user growth through Paid Media Channels. The initiative - the opposite of the usual uni-directional eLearning - is part of our internationalization roadmap and will leverage the cooperative and hands-on “WeSchool Method” for hybrid distance learning and will be focused on professional development in the Tech space.

You will be responsible for building and executing campaigns (definition, execution, reporting), as well as managing performance and relationships across digital channels. The experimentation component, A/B test and definition of new strategies will be fundamental.

Responsibilities include:

• ADV management (strategy, budget, performance and reporting) through proprietary accounts on Facebook Business Manager, Google AD Manager
• Definition of KPI and reporting models related to all digital touchpoints and their interaction
• Definition of the SEO strategy, management and development of SEM, SEO and DEM campaigns
• Analysis and monitoring of campaigns, site performance, marketplace-related activities (Google Analytics) and production of reports at predefined deadlines

Required Qualifications

• Passion for digital, education and cultural projects
• Strong experience in media buying (strategy, bidding, analysis and reporting), with a performance perspective, on Facebook Ads and Google Ads
• 4 years of experience managing online marketing tools and processes (FB Business Manager), web analytics platforms (Google Analytics)
• An approach to finding new strategies that is critical and proactive, always with the intention of growing metrics
• Data-driven mindset capable of transforming numbers into quantitative and qualitative take-aways and insights for defining communication and content strategies through constant dialog with referees
• Experience with CRM and Marketing Automation
• Fluent in English

Preferred Qualifications

• Experience on LinkedIn Ads and TikTok Auction
• Acquisition experience with referral dynamics

• Competitive salary
• The opportunity to work in a fast-growing company
• A chance to make a significant impact on education
• Flexible working hours in a young, informal work environment
• Remote-friendly approach (Monday and Friday we work from home)

We have recently closed a €6.4 million Series A funding round to scale technology and enter new markets.

We provide an online classroom collaboration e-learning platform developed in-house by our Tech team that has enabled 1.7M (20% of) Italian students not to miss school - the other 2 platforms were Google and Microsoft - and to amplify their learning experience by leveraging digital tools during the outbreak of the pandemic in 2020.

We are a young, fast-growing, and fast-paced team that values collaboration and innovation as keys to reaching our mission. Our company is home to almost 50 full-time employees. And we plan to double our team in 2022 to push on our international growth with a full-remote first and objective-based approach.