Product Manager - SMS & Messages Enablement
Vonage Product Management Mission: We bridge technology and the business needs to deliver new products and services to the market. We imagine the future and orchestrate cross-functional efforts to bring it to life. We apply business understanding, customer knowledge, and competitive awareness to collaborate with and lead efforts to envision, design, develop and execute state-of-the-art products and features. Our output changes the communications game through SMS & Messaging.
Why this role matters
The Product Manager for Enablement Services is responsible for ensuring our customers have the tools available for them to quickly on-board, configure and manage the complexity of running global messaging program. From owning the Global Sender ID Registration Platform, to creating new customer experiences to registering their brands with anti-spam companies and beyond.
What you'll do:
Market Research & Customer Interface
- Work closely with key user groups and customer segments to understand their needs, devise workable solutions and help drive product/feature implementation focused on our APAC, EMEA, LTAM and NA customer’s needs to enable seamless enablement and onboarding of our Enterprise customers
- Work with prospective customers and sales teams on opportunity analysis, proposal development, and bids to address specific customer requirements.
- Understand local competition in each of the regions, devise strategy, process, tooling to execute and meet customer needs
Product Life Cycle Management
- Analyze potential product solutions, including product structures, pricing scenarios, unique differentiators, and other information to define and justify a new product.
- Negotiate feature content with various organizations, including development engineering, operations, marketing and peers in product management.
- Collect and drive requirements for developer dashboards and tools, features to fulfill unique needs of regions.
- Spearhead critical cross-functional initiatives for product development, launch, and ongoing lifecycle management.
- Develop or contribute to the development of significant product collateral – FAQ documentation, white papers, and customer success stories.
- Provide an amazing developer experience by writing intuitive documentation, tutorials, and sample applications.
Go-to-Market & Revenue Generation
- Collaborate with Marketing, Sales and Business Operations to develop and drive product-specific go-to-market strategies.
- Define partnering strategy with resellers, system integrators, and complementary technology suppliers.
- Determine the most effective packaging, pricing, and positioning for products; work with product marketing to develop product messaging.
What you'll bring
- Domain expertise in SMS & Messaging requirements.
- Solid working knowledge of the technical and process characteristics and advantages of Vonage products and services.
- Advanced proficiency with the technical elements of product design, development, and application.
- Demonstrated experience in delivering and executing a product vision in high technology settings.
- Solid inbound product management skills with ability to project manage and execute.
- Understanding of the competitive and upcoming technology landscape.
- Ability to:
- Develop solutions to complex technical, process, and end-user application issues.
- Work across all phases of the software development lifecycle.
- Articulate investment requirements to make features or products successful in the market.
- Lead presentations and conversations with clients.
- Gather client requirements and identify underlying business problems.
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