Vonage Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.
Why this role matters:
We are looking for an exceptional Alliance Partner Marketer to be responsible for alliance marketing content, enablement, demand generation programs, sponsorship and development of high-impact global marketing programs. Key to success in this role is an understanding of how to market to key stakeholders within the Salesforce, ServiceNow, Microsoft and System Integrator ecosystem.
To be successful, you would consider yourself a “trailblazer”. You understand compelling messaging, marketing, and partnerships in a hyper-growth organization. You thrive in collaborative environments and enjoy working with teams across the company and know how to influence cross-functional teams. You understand how to speak and market into the SaaS CRM ecosystem, including key stakeholders like AEs, SEs and Consultants. You will also be able to identify, develop and execute joint-marketing campaigns with Vonage’s strategic partners.
IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW...
What you will do:
- Design, execute and optimize the Alliance (CRM, SI and ISV) GTM strategy, working closely with Product, Field, Channel and BD teams, to market into the Alliance ecosystem and drive share of mind and incremental new logo opportunities.
- Craft compelling messaging and positioning for internally and externally facing product collateral, including demo videos, customer videos, data sheets, presentations, blogs and AppExchange/Marketplace content.
- Support Alliances and BD teams with enablement, collateral, presentations, customer panels, etc, and major events including Salesforce World Tours and ServiceNow Knowledge.
- Work with Product team in order to inform and leverage competitive analysis.
- Work with other Marketing teams to customize content, digital advertising, and events in support of Alliance marketing.
- Work independently, while also being comfortable working cross-functionally with Alliances, Product, Sales and the rest of the marketing team.
- Manage reporting, budgets and vendor relationships.
What you will bring:
- Clear understanding of the Salesforce, (experience with Microsoft and ServiceNow ecosystem a plus), partner relationships, and the needs of AEs and SEs at Salesforce who help sell Vonage.
- Strategic ability to develop, execute and optimize Alliance GTM plans that remain aligned and in sync with Alliances, Sales, and Product and drive meaningful business impact.
- Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively.
- Work virtually with teams spread across North America, EMEA and APAC.
- Ability to deal with short-term priority changes while maintaining a long-term perspective on department and company objectives.
What is required for application:
- Experience working with Salesforce (ServiceNow and Microsoft Dynamics experience a plus)
- 10+ years of Software/SaaS/CCaaS marketing experience, ideally with a focus on Contact Center communications
- Strong strategic and analytical skills
- Excellent presentation and written communication skills
- MBA is a plus (but not required)
What is in it for you:
- In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.
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